Senior Manager, Marketing Analytics

What does the team work on?

When you join our Core Analytics Team, you become part of a centralized hub of analytics excellence. This team provides the unique opportunity to work alongside a world-class peer group, leveraging centrally maintained tools and resources to drive impactful results. We emphasize continuous learning and development, ensuring team members are always growing their skills and expertise. Collaborating closely with Engineering, Product, and Business teams, we deliver data-driven insights and innovative capabilities that guide our stakeholders, shape our strategies, and enhance the experiences of Roku's users globally.

What is the role?

The Senior Manager, Marketing Analytics leads a global team of analysts, data scientists, and BI engineers that measures how marketing influences business results across ecommerce, retail, subscriptions, and advertising-supported video on demand (AVOD). You will set the team's strategy, develop managers and technical talent, and guide how Roku measures the impact of brand, performance, and lifecycle marketing across paid and owned channels. Your work will help leaders understand which investments generate incremental results, where to allocate budgets, and how to improve marketing performance. The role combines people leadership with technical depth and hands-on analytical experience, including evaluating causal methods, reviewing analytical work, and working directly with data when needed. You will lead a distributed team, including colleagues in Amsterdam and the UK, and collaborate with partners in Taiwan and across other regions, as well as with Marketing, Finance, Product, Engineering, and other analytics teams.

For California Only - The estimated annual base salary for this position is between $233,000 - $304,600. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• Lead and develop a team of data scientists, analytics engineers, and managers, setting clear expectations, coaching managers, and supporting hiring and career development
• Own the Marketing Analytics roadmap, balancing measurement capabilities that serve multiple businesses with the priorities of individual marketing teams
• Partner with senior Marketing, Finance, and business leaders to define success, identify the decisions analytics needs to support, and translate those needs into a prioritized plan
• Establish and improve incrementality testing and media mix modeling to estimate marketing's contribution to business results and inform budget allocation
• Guide the design, execution, and analysis of experiments, including audience and geographic holdouts
• Apply causal inference methods when randomized testing isn't feasible, and communicate the limits of the evidence
• Turn measurement findings into recommendations about where to invest, what to test next, and which marketing activities to adjust or scale
• Oversee marketing-focused analysis of retail and DTC performance, conversion funnels, customer segmentation, and targeting
• Guide analytics engineering work that makes marketing data reliable and reusable, partnering with Data Engineering and Business Intelligence teams on data models, metric definitions, quality, and reporting
• Communicate findings and recommendations to executives, explaining business implications, trade-offs, and uncertainty in clear language
• Coordinate priorities and ways of working across a global team, maintaining technical standards while developing team members' autonomy and judgment
  
  

What experience would help someone be successful in this role at Roku?

• 10+ years of relevant experience in marketing analytics, data science, or a closely related field, with a record of influencing marketing strategy and investment decisions
• 5+ years of experience leading analytics or data science teams, including experience managing and developing managers
• Deep expertise in marketing effectiveness measurement, including incrementality testing, media mix modeling, and using measurement to inform budget allocation
• Strong grounding in statistics, experimental design, and causal inference, with the judgment to choose methods suited to the business question and available data
• Hands-on proficiency in SQL and Python or R, and the technical depth to review analyses, challenge assumptions, and guide implementation
• Experience working with analytics engineers and data engineering partners to build reliable datasets and measurement capabilities
• Experience translating complex findings into clear recommendations and influencing senior stakeholders, including when evidence is incomplete or challenges existing assumptions
• Experience leading distributed teams and collaborating across functions, regions, and time zones