Senior Manager, Paid Social, DTC

About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. Our Culture We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients. Who We Are Looking For: We are seeking a Senior Manager of Paid Social, DTC to lead high-level account strategy and execution across a portfolio of clients while helping elevate team performance and operational consistency across the Paid Social function. This role is ideal for someone who thrives in a fast-paced agency environment, can independently drive strong business outcomes, and is ready to take on broader leadership responsibility beyond day-to-day media management. The Senior Manager will serve as a strategic lead across accounts, a mentor to junior team members, and a key partner to Associate Directors and cross-functional teams. This role balances hands-on channel expertise with stronger ownership over client leadership, internal guidance, and scalable ways of working. Job Summary: As a Senior Manager on the Paid Social team, you will be responsible for owning advanced paid social strategy and performance across medium to large client accounts, guiding cross-functional collaboration, and supporting the development of team members and internal best practices. You will be expected to operate with a high degree of autonomy, lead client relationships with confidence, and contribute to stronger executional consistency across the department. Key Responsibilities: Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals. Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving. Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms. Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation. Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives. Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking. Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes. Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans. Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation. Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge. Skills & Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field preferred. 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment. 2+ years of professional experience managing and scaling paid social campaigns for DTC and/or e-commerce brands. Proven ability to independently manage larger or more complex client relationships with limited oversight. Demonstrated experience mentoring junior team members and helping raise the quality of work across a team. Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization. Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations. Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders. Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities. Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through. Prior people management experience is a plus, but not required. Benefits: Competitive salary. Comprehensive health, dental, and vision insurance. Flexible work hours and remote work options. Professional development and training opportunities. Inclusive and supportive work environment that values creativity and innovation. 401k with match