Senior Manager, Retention and Lifecycle

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role We are hiring for a Senior Manager, Retention and Lifecycle . Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance. This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL. In this role, you will: Own 1:1 personalization across every one-to-one channel we use today (email, SMS, direct mail) and the ones we're testing next Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself Build out our email and SMS list growth engine beyond standard on-site capture Evaluate and implement the tools that let us enrich and act on customer data, then turn that data into real decisions on message, channel, and timing Lead an offshore production team on design, build, and QA, with the goal of running an increasingly automated system rather than managing manual output We're looking for someone who: Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand Has owned both automated flows and one-off campaigns across email and SMS, end to end Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them Uses AI as a core part of how they build, test, send, and report Bonus: has worked somewhere with both a subscription and retail presence Approach to the role: AI-first. Constantly asking what should never be done manually again Thinks about subscribers as relationships, not a list Every idea becomes a real test with a real read Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next High craft, high speed, and a strong partner to ecomm, paid, CX, and data Compensation & Benefits: At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us... At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you. Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all. So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious. What we care about... Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation. Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners. Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most. Compensation & Perks: For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!