Senior Manager, Sales Planning & Analysis

Senior Manager, Sales Planning & Analysis About the Role

We are seeking a highly analytical, commercially minded, and strategic Senior Manager, Sales Planning & Analysis to drive sales performance, inform commercial decision-making, and support revenue growth across our luxury cruise portfolio.

This role will serve as a key strategic partner to Sales leadership and cross-functional stakeholders, translating complex data into actionable insights that optimize sales productivity, booking performance, demand forecasting, and revenue opportunities. The successful candidate will bring a strong blend of analytical expertise, business acumen, and executive communication skills, with the ability to connect commercial strategy to measurable business outcomes.

Working in a dynamic, guest-centric luxury travel environment, the Senior Manager will lead the development of sales plans, performance reporting, forecasting methodologies, and analytical frameworks that support business growth while protecting the premium positioning and value proposition of our brand.

Key Responsibilities

Sales Planning & Performance Management

• Lead sales planning, target setting, and performance reviews to support commercial growth objectives.
• Monitor key sales KPIs, identify performance trends and opportunities, and recommend actions to improve productivity and results.

Forecasting & Commercial Analysis

• Develop and maintain sales forecasts, booking pace analyses, and scenario models across markets, itineraries, and distribution
• Partner with Sales, Revenue Management, and Finance to align forecasts with demand, capacity, pricing, and revenue objectives.

Business Intelligence & Reporting

• Develop and enhance executive dashboards, sales reporting, and performance scorecards to provide actionable business insights.
• Translate complex data into clear recommendations that support strategic planning and informed decision-making.

Channel & Commercial Strategy

• Analyze performance across direct sales, travel advisor and agency partnerships, and other distribution channels to identify growth opportunities.
• Evaluate sales initiatives, promotional campaigns, and incentive programs to measure effectiveness and optimize commercial returns.

Cross-Functional Leadership & Process Improvement

• Partner with Sales and cross-functional leaders to align business priorities, support strategic initiatives, and drive measurable results.
• Improve reporting processes, analytical tools, and data quality while fostering a culture of accountability and data-driven decision-making.

Qualifications & Experience

• Bachelor's degree in Business, Finance, Economics, Analytics, Statistics, or a related field; an advanced degree or relevant professional certification is a
• Typically 7+ years of progressive experience in sales analytics, commercial planning, business intelligence, revenue management, financial analysis, or a related
• Demonstrated experience developing sales forecasts, performance reporting, analytical models, and strategic business recommendations.
• Strong proficiency in Excel and business intelligence or visualization platforms such as
• Experience working with CRM, sales planning, data warehousing, or enterprise reporting systems; familiarity with Salesforce, SQL, or comparable analytical tools is advantageous.
• Proven ability to synthesize complex data, identify meaningful business trends, and communicate insights to senior leaders.
• Strong understanding of sales performance drivers, commercial KPIs, forecasting methodologies, and business planning processes.
• Experience in luxury travel, cruise, hospitality, premium consumer services, or another complex, customer-focused commercial environment is preferred.
• Demonstrated ability to manage multiple priorities, work independently, and collaborate effectively across functions.

Core Competencies

• Strategic and commercial thinking: Connects analytical insights to business strategy, revenue growth, and profitability.
• Analytical excellence: Applies structured problem-solving, sound judgment, and quantitative rigor to complex business questions.
• Executive communication: Presents findings clearly and confidently, adapting recommendations to different stakeholder audiences.
• Business partnership: Builds trusted relationships across commercial and corporate functions to drive aligned decision-making.
• Ownership and accountability: Takes initiative, follows through on commitments, and drives measurable outcomes.
• Adaptability: Navigates changing demand patterns, evolving business priorities, and the seasonality of the cruise industry.
• Continuous improvement: Identifies opportunities to strengthen processes, reporting, systems, and analytical capabilities.