Senior Manager – SBS Digital Card Applications

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

Description:

How will you make an impact in this role?

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Card, Banking, and Lending solutions.

Within Small Business Marketing, the Direct Channels and Execution Strategy Team is responsible for attracting and driving conversion with Prospects who are new to American Express. The Senior Manager, SBS Digital Card Applications will own the marketing strategy and experience for our Small Business Card Prospect applications, with a focus on the Regensis workstream. Through Regenesis, we will build a net-new application journey that improves the customer UX, strengthens technical capabilities and increases application conversion. For any strategic initiative they own, they will be responsible for working cross functionally to align on business requirements and define a measurement strategy.

Key Responsibilities

• Act as the business lead for the Regenesis application workstream, partnering closely with Product and Technology teams to influence roadmap prioritization, define requirements, and drive marketing objectives forward.

• Project manage application initiatives, managing complex workstreams from ideation through execution, including timelines, dependencies, stakeholder alignment and results measurement.

• Synthesize insights from data, customer feedback, and competitive benchmarking to inform strategy and identify new growth opportunities.

• Partner across Legal, Compliance, Product to ensure compliant marketing execution.

• Drive a robust test-and-learn agenda, leveraging A/B testing, customer insights, and data to continuously optimize application performance and customer experience.

• Own performance tracking and storytelling, delivering clear, actionable insights to senior leadership on conversion, efficiency, and customer experience improvements.

• Navigate ambiguity and white space, proactively identifying opportunities, defining solutions, and driving initiatives forward with minimal oversight.

Qualifications

• 4+ years of experience in marketing, digital marketing, or product development, with a strong track record of driving outcomes.

• Strong customer mindset, with the ability to influence digital experiences, define requirements, and partner effectively with Product, Marketing, and Tech teams.

• Proven project management skills, with experience managing complex, cross-functional initiatives end-to-end.

• Data-driven decision maker, with hands-on experience using analytics, experimentation, and insights to optimize performance.

• Highly organized and detail-oriented, with the ability to manage multiple priorities and deliver in a fast-paced environment.

• Self-starter with a bias for action, comfortable working in ambiguous spaces and driving clarity and results.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.