Senior Manager, Web Strategy & Experience

Description

The Senior Manager, Web Strategy & Experience turns the vastdata.com roadmap into shipped work and sets the product standards the team builds to. You will own the site's major initiatives from brief to launch: scope, backlog, acceptance criteria, and the analytics that show whether they worked.

You join VAST's Website & Digital Experience team as we finish moving the site from Contentful to Webflow. That means faster launches, a new component library, and the chance to restart testing and personalization on a modern platform. You report to the Director of Website and work daily with design, development, and our agency partners.

What you'll own

Initiative delivery

• Turn roadmap initiatives into project plans with clear scope, milestones, and owners
• Own the backlog for your initiatives: write business tickets, define acceptance criteria, and get tickets to Ready for Sprint
• Make scope and tradeoff calls within your initiatives, and escalate cross-initiative conflicts to the Director of Website
• Give final product sign-off on what ships

Experience and content structure

• Build content maps and page briefs for new and redesigned pages
• Recommend which components a page needs and where existing components can be reused, in partnership with the Web Experience Design Lead
• Keep authoring templates and page guidance current so marketers can build pages in Webflow without engineering help

Measurement

• Set the success metrics for each initiative before it launches
• Report results after launch using GA4 and our web dashboards: traffic, engagement, form conversion
• Plan and run A/B tests and personalization on Webflow once the migration is complete
• Run lightweight user testing on high-traffic and high-intent pages

Intake and stakeholders

• Triage web requests from product marketing, demand gen, events, and brand
• Keep stakeholders informed on status, dates, and changes through Jira and Asana

Product leadership

• Own component strategy: which components exist, where they are used, and the order they get built
• Lead vendor and tool evaluations for the web stack, from requirements to recommendation
• Act as the Director of Website's backup for roadmap and go or no-go decisions when they are out
• Coach the team on the operating model: ticket lifecycle, RACI, and capacity planning

Requirements

• 8 to 10 years in web or digital product management, including owning a B2B marketing or corporate website
• Hands-on experience shipping in an agile team: writing tickets, acceptance criteria, and running a backlog in Jira
• Comfort with GA4 or a similar analytics tool, enough to set success metrics and report on them yourself
• Experience working with designers and developers, including an outside agency
• Has led at least one CMS migration or replatform, or a major site redesign, end to end
• Has built or run an experimentation program, not only individual tests
• Executive presence: you can defend a roadmap tradeoff to a VP and explain a ticket to a developer

Nice to have

• Webflow experience, or another visual CMS such as Contentful
• A/B testing or personalization tools such as Webflow Optimize or VWO
• B2B technology or enterprise marketing experience
• Familiarity with SEO and AI search basics: redirects, metadata, page structure