About Metta Dealers:
Metta Dealers is a performance marketing agency that partners with car dealerships across the U.S. to help them generate more qualified showroom traffic so they can sell more cars.
We combine paid media, creative strategy, conversion funnels, CRM follow up, attribution, and performance analysis to improve the entire journey from online interest to vehicle sale.
About This Position:
We are looking for a senior performance marketer to own growth across a portfolio of dealership accounts.
You will personally build, launch, manage, and optimize Meta and Google Ads campaigns while looking beyond the ad platforms to understand what is actually driving leads, appointments, showroom visits, and sales.
You will decide how campaigns should be structured, what gets tested and why, when to scale or pull back, and whether the data you are optimizing against can be trusted.
When performance drops, you should be able to determine whether the bottleneck is paid media, creative, landing page conversion, lead quality, CRM follow up, attribution, or another part of the funnel, then develop and implement the solution.
When needed, you should also be comfortable making changes to funnels, follow up sequences, and automation workflows.
What Success Looks Like
You notice performance problems before someone points them out.
You understand how performance connects across: Traffic → Lead → Conversation → Appointment → Show → Sold
You think beyond CPL and understand how advertising decisions affect dealership sales.
You proactively identify new creative angles, campaign strategies, offers, and testing opportunities.
When something is not working, you have a theory, investigate it, and take ownership of solving it.
You can clearly explain what is happening, why it is happening, and what should happen next.
A Day In This Role
You will review account performance, pacing, lead volume, creative performance, funnel metrics, and lead quality.
You will optimize campaigns, launch tests, develop new strategies, review CRM conversations, and identify opportunities to improve client performance.
When creative, funnel, CRM, tracking, or technical changes are needed, you will collaborate with the appropriate team members while remaining accountable for moving the solution forward.
Depending on the situation, you may also communicate directly with dealership clients and explain complex strategies and performance data in simple business terms.
Experience & Requirements:
• 2+ years of hands on media buying experience managing multiple client accounts simultaneously
• C1 to C2 English proficiency
• Deep Meta Ads proficiency, including campaign architecture, testing strategy, budget allocation, scaling, creative fatigue, attribution, and platform changes
• Strong hands on Google Ads experience, particularly Search campaigns focused on lead generation
• Proven experience personally building, launching, managing, and optimizing lead generation campaigns
• Strong understanding of funnel math and how CPM, CTR, CPC, conversion rate, CPL, appointment rate, show rate, close rate, and cost per sale connect
• Experience working with U.S. businesses, clients, or consumers and a strong understanding of U.S. business culture
• Strong analytical and independent problem solving ability with the ability to diagnose underperformance and implement solutions without constant direction
• Comfortable reviewing landing pages, tracking, attribution, CRM follow up, and lead conversations to determine where performance is breaking
• Comfortable being client facing when needed and explaining complex strategies and data clearly and simply
• Big Plus: Knowledge of automotive dealerships and the dealership sales process. Direct automotive marketing experience is strongly preferred
You’ll Do Well Here If
• You think about business outcomes, not just advertising metrics
• You surface problems and recommendations before someone asks
• You want to understand why performance changed, not simply react to it
• You stay current on Meta, Google, creative strategy, advertising trends, and new tools
• You are comfortable making judgment calls and defending them with data
• You take ownership and prefer solving problems over escalating them
This Probably Isn’t For You If
• You need someone else to tell you what to do inside the ad accounts
• You stop paying attention once the lead is generated
• You are not interested in creative strategy or what happens after the click
• You prefer executing tasks over diagnosing problems and developing solutions
• You need constant oversight to keep accounts moving
Schedule Details
- Location: Remote
- Work Schedule, Non Negotiable: Monday through Friday, 9:00 AM to 6:00 PM Eastern Time, U.S.
- You must be able to work these exact hours consistently regardless of location.
Why Metta Dealers?
• Competitive starting salary with performance based bonus opportunities
• Long term growth potential within a fast growing, performance focused agency
• High autonomy with clear expectations and ownership
• Full time remote position with structure and flexibility
• Paid U.S. holidays
• Paid time off