Senior Marketing Analyst

We're looking for a Senior Marketing Analyst who wants to move beyond standard reporting and focus on building deep, business-impacting marketing analytics. In this role, you'll spend most of your time investigating complex questions, uncovering growth opportunities, and turning data into strategic recommendations that directly influence marketing decisions. If you enjoy solving challenging problems, conducting research, and working in an environment with high ownership and minimal bureaucracy, this role will give you the space to make a visible impact. About the product: We have built an international web platform that truly changes the way people meet and connect across Tier-1 markets. More than one million users from the United States, Canada, and the United Kingdom already trust us when they are looking for meaningful, genuine relationships rather than superficial matches Since 2020, we’ve built a space for those who crave genuine connections — no ads, no distractions, just seamless, comfortable communication and the freedom to share content anytime. Our platform strikes the perfect balance between performance and intuitive design, keeping people engaged and inspiring authentic interactions. In this role, you will Predict campaign effectiveness and marketing impact using LTV forecasting and simple predictive modeling techniques Partner closely with the Marketing team to align on business goals and optimize lead-to-revenue performance Leverage data to identify high-value user segments, support personalization initiatives, and improve conversion rates across the customer journey Design and maintain attribution frameworks that help evaluate channel performance and optimize marketing investments Build scalable SQL queries, data models, and analytical solutions to support decision-making Conduct end-to-end marketing research projects, transforming insights into actionable business recommendations Analyze user behavior, acquisition funnels, and campaign performance to uncover growth opportunities Contribute to the development of predictive analytics and machine learning initiatives within the marketing domain It’s all about you 5+ years of experience in Marketing Analytics, Business Intelligence, Data Analytics, or a related analytical role within a tech company Hands-on experience analyzing multi-channel marketing campaigns, including Paid Search, Paid Social, Email Marketing, and Web channels Ability to translate business questions into analytical frameworks and transform data insights into actionable recommendations Advanced SQL skills and confidence working with large-scale, distributed datasets Proficiency in data visualization tools such as Tableau, Looker, Power BI, or similar platforms Strong Python skills for statistical analysis, predictive modeling, automation, and data exploration Experience working with data warehouses, analytics engineering tools, and ETL/ELT frameworks (e.g., dbt) Proven track record of driving business improvements through data insights and analytical recommendations Passion for solving complex problems, conducting research, and uncovering growth opportunities through data Ownership mindset and ability to thrive in a fast-paced environment with high autonomy and minimal bureaucracy Would be a plus Experience working with Apache Airflow and building dbt-based workflows Experience using Git for version control and collaborative development Practical experience with cloud platforms such as AWS, GCP, or Azure What we offer Care and support: 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events 100% medical insurance coverage Sports and equipment reimbursement Team building events, corporate gifts, and stylish merch Financial and legal support Maternity Recovery Support Allowance Position retention and support for those who join the Armed Forces of Ukraine Participation in social initiatives supporting Ukraine Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule Modern equipment or depreciation of your own tools Investment in your future: Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche 70% of our heads and leads have grown into their roles here – so can you! Performance-oriented reviews and Individual Development Plans (IDPs) Reimbursement for professional courses and English classes Corporate library, book club, and knowledge-sharing events Hiring process Intro call Technical Interview Final Interview Reference check Offer