Senior Marketing Consultant

Company Description Insight Genesis – IGAi leverages advanced AI algorithms to predict human behavior and generate high-impact, personalized insights across finance, career, education, and health. The platform addresses the challenge of fragmented and generic guidance, especially in emerging and unbanked markets, by connecting data, behavior, and predictive AI in one intelligent ecosystem. By unifying financial services, human resources, education, and health and wellness under a single platform, Insight Genesis enables more accurate data collection and more relevant, actionable recommendations. Team members contribute to a mission-driven organization focused on empowering individuals with clear direction and better decision-making across key areas of life.

Role Description This full-time remote Senior Marketing Consultant role is responsible for developing and executing marketing strategies that drive growth and engagement for Insight Genesis – IGAi across its key verticals. The consultant will lead market research and segmentation, design integrated marketing campaigns, and optimize digital channels to reach diverse audiences, including emerging and unbanked markets. Day-to-day responsibilities include collaborating with product, sales, and customer success teams, creating positioning and messaging, and tracking performance metrics to refine strategy. The role also involves advising on go-to-market plans, supporting brand development, and presenting insights and recommendations to leadership and stakeholders.

Qualifications

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• Strong Communication skills, including the ability to present complex concepts clearly and collaborate across multidisciplinary teams.
• Customer Service and client relationship management skills to understand stakeholder needs and deliver consultative support.
• Proven Sales and business development skills to align marketing strategies with revenue goals and partnership opportunities.
• Marketing expertise, including campaign planning, digital marketing, and brand positioning in data-driven or tech-focused environments.
• Project Management skills to lead initiatives, manage timelines, coordinate cross-functional work, and deliver measurable outcomes.
• Experience in consulting, strategic marketing, or growth roles, ideally within AI, fintech, HR tech, edtech, or health tech.
• Ability to work independently in a remote setting, prioritize multiple projects, and adapt to a fast-paced, mission-driven environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
• Familiarity with data analytics tools and performance metrics to drive evidence-based marketing decisions.