Senior Marketing Data Analyst (Engagement)
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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About The Role
Team – Marketing & Digital Analytics
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
Top 3 skills needed for this role:
- Advanced Marketing Analytics
- Expert Statistical Modelling
- Strong Stakeholder Influence
What this role is all about
What you will be doing
- Lead analysis across member communications, digital journeys, sponsorships, events, content and adviser engagement to identify the activity that creates meaningful customer and commercial value
- Develop robust measurement frameworks and KPIs that assess behavioural impact and longer-term outcomes beyond traditional metrics such as opens, clicks, views and attendance
- Analyse audience journeys and engagement funnels to identify behavioural patterns, points of friction and opportunities to improve progression towards desired actions
- Conduct deep-dive analysis to establish which communications, experiences, content, propositions and audience characteristics drive stronger engagement and behaviour change
- Design and evaluate A/B tests, control groups and other experimental approaches to measure incrementality and distinguish genuine impact from correlation
- Build behavioural segmentations, propensity models and predictive solutions using SQL, Python and statistical techniques to support more targeted marketing activity
- Evaluate how engagement influences longer-term outcomes, including app adoption, sustained member activity, brand consideration and adviser business
- Create reusable analytical datasets and scalable measurement solutions by combining CRM, digital, communications, content, event and behavioural data
- Translate complex analysis into clear recommendations covering expected impact, assumptions, uncertainty and risk, enabling stakeholders to make assured evidence-led choices
- Test existing measurement approaches and raise analytical capability across Marketing by promoting experimentation, analytical rigour and continuous improvement
What do you need to thrive?
- 5+ years’ experience in marketing/customer analytics, marketing science, decision science or a related quantitative field.
- Advanced SQL skills, working with large marketing, digital, CRM and customer datasets.
- Strong Python skills for data analysis, statistical modelling and automation.
- Experience using Power BI or similar BI tools to build dashboards and turn data into clear, actionable insights.
- Experience working with cloud-based data environments, such as Google BigQuery, and combining multiple data sources.
- Strong knowledge of applied statistics, including regression, hypothesis testing, experimental design and statistical significance.
- Experience with customer and behavioural segmentation, including rule-based and statistical techniques such as clustering.
- Experience working with APIs, automated data feeds or platform-level data exports.
- Strong analytical storytelling and stakeholder skills, turning complex analysis into clear recommendations and business decisions.
- Curious and proactive, with the ability to explore new analytical techniques, technologies and data sources independently.
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
Skills
.Hard Skills - SQL, .Hard Skills - Python, .Hard Skills - Automation, .Hard Skills - Reporting, .Hard Skills - Testing, .Hard Skills - Power BI, .Hard Skills - cloud, .Hard Skills - Programme, .Hard Skills - Sustainability
