Senior Marketing Executive

Key Responsibilities

• Plan, manage and deliver integrated, multi-channel B2B campaigns from brief through execution, optimisation and review, ensuring timely, high-quality delivery.
• Use customer insights, market research, audience segmentation and commercial priorities to develop targeted campaigns aligned with business objectives.

• Build relationships with industry and strategic partners to support joint marketing campaigns, content and communications.
• Coordinate participation in industry events, exhibitions, conferences and webinars, managing promotion, logistics and follow-up activities.

• Create engaging, high-quality marketing content across email, websites, blogs, campaigns and lead-generation materials, including thought leadership resources.
• Ensure consistent brand messaging, tone of voice and visual identity, using tools such as Adobe Express and Figma to develop creative assets.

• Plan and deliver targeted email campaigns supporting customer acquisition, lead nurturing, engagement, upselling and cross-selling.
• Collaborate with CRM, web, email and social teams to deliver digital campaigns, monitor performance and optimise results.

• Develop clear creative briefs and coordinate internal teams and external agencies across design, web, social media and CRM.
• Manage campaign asset production, timelines, feedback and approvals, ensuring consistent branding and high-quality delivery.

• Build strong relationships across Marketing, Sales, Product Marketing and other teams to support campaign planning and execution.
• Coordinate stakeholders, gather requirements and share customer insights, ensuring clear responsibilities, timelines and effective collaboration.

• Monitor campaign performance against agreed KPIs, producing reports, insights and recommendations for stakeholders.
• Analyse campaign results and feedback to optimise marketing activity, improve effectiveness and support continuous improvement.

Skills, Knowledge and Expertise

• Campaign delivery: Effective delivery of assigned campaigns and initiatives against agreed objectives, timelines and quality standards.
• Campaign impact: Contribution to awareness, engagement, leads, opportunities, pipeline and retention, as relevant to campaign objectives.
• Audience & channel performance: Growth, quality and engagement of target audiences and effective performance across relevant marketing channels
• Events & partnerships: Effective delivery and contribution of assigned events, partnerships and joint marketing activity.
• Delivery quality & collaboration: Consistent, timely and on-brand delivery, with effective coordination and communication across stakeholders.

• Customer Focused: Builds an understanding of customer needs and uses customer insight to support relevant and effective marketing activity.
• Plans and Aligns: Plans and organises work effectively, managing priorities, timelines and dependencies to support reliable delivery.
• Decision Quality: Uses relevant information and sound judgement to make decisions within their area of responsibility, seeking input where appropriate.
• Communicates Effectively: Communicates clearly and effectively in written and verbal formats, listening actively and adapting communication for different audiences.
• Resourcefulness: Uses available resources, relationships and problem-solving to overcome obstacles and maintain progress.
• Action Oriented: Approaches tasks with energy and a can-do attitude, taking initiative and acting without unnecessary oversight to deliver against commitments and deadlines.
• Manages Ambiguity: Works constructively through uncertainty and change, adapting to changing circumstances and seeking clarity where needed.