Do you know, and love, sport? As a senior marketing leader, do you enjoy leading within a fast-moving, commercial environment? How about being involved at the fast-growing business that is changing the way sport is consumed in Japan? You’ll take on the marketing strategy including end-to-end ownership of our subscriber growth, freemium platform, and trade marketing in Japan. Your expertise of what is driving growth or causing headwinds will enable you to be a key decision maker and you’ll have the autonomy to make changes. We have some fearless, inspirational and decisive leaders at DAZN, and this role will enable you work alongside them to dig deep, roll up your sleeves and further development our proposition in Japan. What You'll Be Doing: Work with the SVP Marketing to define brand positioning and development in market, own acquisition (and retention) strategy, social strategy development, lead campaign management, and content marketing, and drive data driven analytics to turn insights into action Close partnership will counterparts in Production, Product, and Media Teams in Japan to ensure lock- step alignment across planning and campaign execution Partner with the SVP Marketing to build, motivate and inspire a marketing team to deliver the best work of their careers – marketing campaigns with extraordinary results across paid, owned and earned media. Guide the team in strengthening the full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals. Create and nurture a high-performance environment and encourage active decision-making and calculated risk taking within you Team. Drive collaboration with external agencies and our in-house Creative Director amongst others to develop innovative campaigns, break boundaries in our approach, and deliver the wow factor to consumers and get the industry talking What You'll Bring: Fluent in Japanese and strong English capabilitie More than 8 years in marketing and related roles working on across sport, digital/OTT, mobile, entertainment, lifestyle, or FMCG brand Extensive experience in a rigorous, data-led environment driving performance via paid & earned media. Experience working in an international company with the ability to thrive in rapid growth, scale up business environment Sports fan with in-depth knowledge of local and international sports Benefits 各種社会保険完備(健康保険、厚生年金、雇用保険、労災保険) 確定拠出年金制度 年次健康診断 年次有給休暇15日(初年度は入社月に応じて付与) ベネフィットステーション(スポーツクラブ、レジャー施設、健康診断割引など50,000以上のサービス) DAZNの無料視聴 Jリーグ全試合の無料チケット、その他スポーツの無料チケット権利 通勤手当:月3万円まで支給
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