Senior Marketing Manager

About Nino Nana

Nino Nana is Singapore’s #1 independent diaper brand, one of the top 5 best-selling diapers on Shopee Singapore, competing head-to-head with multinationals. We make premium diapers and baby essentials that parents trust, and we’re growing fast across Southeast Asia. We’re a lean, fully remote team that moves quickly and cares deeply about the quality of our products and content.

The role

We’re looking for a Senior Marketing Manager to own our brand and drive customer growth across marketplaces, social media, KOLs, and partnerships. This is a hands-on senior role. You’ll write, plan, analyze, and lead a small creative and performance marketing team, working directly with our CEO, COO, Marketplace team, and external agencies and contractors.

Why join us

• Shape a premium brand during its regional expansion
• Work directly with a founder-CEO on new products and brand development
• Real ownership, fast decisions, no corporate layers
• Remote-first, based in Jakarta or Bali, working on Singapore time
• Competitive salary plus performance bonus
• Occasional trips between Jakarta, Singapore and Bali

What you’ll do

Brand and content

• Own the Nino Nana brand across all channels and markets
• Write our core copy: product listings, campaigns, social content, and brand communications
• Plan the content calendar with our Content Manager
• Lead photoshoots and video shoots from brief to final assets

Growth and campaigns

• Plan and run monthly campaigns that bring together marketplace sales events, social media, and KOL activations
• Level up our livestreaming across marketplaces and social channels
• Turn marketplace and ads data into clear strategy and action
• Manage the marketing budget and be accountable for results

Partnerships and offline

• Build and manage partnerships with brands, hospitals, events, and fairs, including joint campaigns, sampling programs, merchandising, and brand displays

Digital and future channels

• Relaunch the Nino Nana website and drive SEO
• Optimize our brand so AI shopping agents and AI search find and recommend Nino Nana

Product launches

• Work with the CEO on new product launches, from positioning to launch campaigns

Loyalty

• Redesign and relaunch our loyalty program to drive repeat purchase

Team

• Lead and develop our Graphic Designer, Content Manager, and paid ads targeting team

How success is measured

• Growth in new customers and sales from new customers
• Repeat purchase rate across our marketplaces
• Efficient use of the marketing budget
• Timely delivery of key initiatives

What you’ll bring

• 8+ years in marketing, including at least 2 years in a senior or team-lead role, ideally in FMCG, mother and baby, or e-commerce brands
• Proven experience marketing on Shopee, Lazada, Tokopedia, and TikTok Shop
• Excellent copywriting in English
• Hands-on knowledge of ad targeting on Meta, TikTok, Google, and marketplace ads, enough to lead and challenge our targeting team
• A strong eye for graphic design and UX
• Experience managing influencers and KOLs from selection through to performance tracking
• Experience running brand partnerships, hospital or medical channel programs, sampling, and event or fair activations
• Experience with livestream commerce, website projects, and SEO, plus curiosity about how AI is changing how people shop
• Merchandising experience: bundles, listings, storefronts, and pricing presentation
• Strong analytical skills, comfortable working with data, dashboards, and spreadsheets
• Experience owning a marketing budget with ROI accountabilit

How to apply

Send your CV and portfolio to halo@ninonana.com, with a short note about a campaign or project you’re proud of and its results. Shortlisted candidates will complete a short Nino Nana task.