Senior Marketing Manager

About Archbee

Archbee is trusted by technical teams at companies like Adobe, Cisco, Bosch and Red Bull to build knowledge portals that turn static documents into instant answers. More than 400 companies across SaaS, dev tools, web3/crypto and hardware, including CrossRiver, Make.com and Flipper Zero, run their product docs, API references and knowledge bases on Archbee.

We are a team of under 20 people, distributed across Europe and the Americas. Our users are technical writers, product managers and software engineers. Our buyers range from SMB SaaS companies to entry-level enterprise teams, and we are growing fast in the U.S.

Type: Contract.

Location: Remote, with overlap across European and U.S. business hours.

Reports to: Founder & CEO.

The role

You will own Archbee's demand engine: paid acquisition, content and social, measured by qualified pipeline, not impressions. This is a contract, hands-on role. You will run campaigns and write yourself while working with three specialists in content, social media and paid ads.

You will work directly with the CEO, sales and product. You will turn a technical product into clear stories that technical writers, PMs and engineering leaders care about, for both self-serve SMB buyers and enterprise buying committees.

What you'll do

Strategy and pipeline

• Own the marketing plan, budget and targets for trials, MQLs/SQLs and marketing-sourced pipeline, split by SMB self-serve and enterprise.
• Build and report a weekly funnel view in HubSpot: channel, CAC, conversion and payback.
• Partner with sales on ICP, lead scoring, handoff rules and account-based campaigns for enterprise targets.

Paid acquisition

• Plan, launch and optimize campaigns on Google Ads, LinkedIn Ads and review sites (G2, Capterra), plus retargeting.
• Run structured experiments on audiences, offers, ads and landing pages; kill what doesn't pay back.
• Set budgets and bidding strategy with the paid ads specialist and own the results.

Content and SEO

• Own the editorial calendar: SEO articles, comparison and alternative pages, guides, customer stories and webinars.
• Write and edit high-stakes pieces yourself: launch announcements, positioning pages, enterprise-focused content.
• Grow organic search and visibility in AI answer engines (ChatGPT, Perplexity, Google AI Overviews) for documentation and API docs queries.
• Run product launch marketing with product: messaging, release posts, email and in-app announcements.
• Work with the content manager and own the results.

Social and community

• Set the social strategy for LinkedIn, X and developer/tech-writer communities, including founder and team voices.
• Grow Archbee's presence where technical writers and developers gather.
• Work with the social media & community specialist and own the results.

Working with the specialists

• Work with the content, social and paid specialists to set priorities and tie their work to campaign goals.
• Run a weekly operating rhythm: plan, ship, measure, review.
• Manage agencies and freelancers when needed.

What success looks like

• First 30 days: you know our ICP, product and funnel numbers. You have audited paid, content and social, and met every customer-facing team.
• First 90 days: a quarterly plan with channel targets is live. Weekly pipeline reporting runs in HubSpot. You have cut at least one underperforming channel and scaled one that works.
• First 12 months: marketing-sourced pipeline has grown quarter over quarter. Enterprise-fit leads make up a growing share of it. Content, social and paid run as one coordinated plan with the specialists.

Qualifications

• 6+ years in B2B SaaS marketing, including close work with content, social and paid specialists. Developer tools or technical products strongly preferred.
• Hands-on paid acquisition: you have personally run Google Ads and LinkedIn Ads budgets and can show CAC and payback results.
• Proven content and SEO wins: show us traffic, rankings or pipeline you grew.
• Exceptional English writing. You can write a positioning page, a launch post and a LinkedIn post for the founder, and edit others' work to a high bar.
• Data fluency: you build your own funnel reports and make budget calls from them. Strong HubSpot experience.
• Experience marketing to both self-serve SMB buyers and enterprise buying committees.
• You understand technical audiences. You know what an SDK, an API reference and a changelog are, and why a technical writer cares.
• Self-starter who sets direction, ships and reports without close oversight.

Nice to have

• Experience at a documentation, API or developer-tools company (Postman, ReadMe, GitBook, Mintlify, Notion or similar).
• Experience with answer-engine optimization and AI search visibility.
• Account-based marketing for $30k+ enterprise deals.
• Experience building marketing for a U.S. expansion from a European base.

Tools you'll use

HubSpot (CRM, marketing, reporting), Google Ads, LinkedIn Ads, Google Search Console, Ahrefs, Customer.io, Figma or Canva, Slack, Asana, Zoom and Google Workspace. We use AI tools, including Claude, across the team and expect you to as well.

What's in it for you

• Competitive compensation
• Remote work-from-home environment

Hiring process

1. 20-minute interview with HR
2. 45-minute interview with the founder