Senior Marketing Manager

Our client is an established US-based B2B technology company providing specialised software solutions to businesses across multiple industries.

They are seeking an experienced Senior Marketing Manager to lead their marketing function, drive qualified lead generation, and oversee strategy and performance across multiple brands.

This is a senior, hands-on leadership opportunity with direct exposure to executive management. You'll own the marketing strategy, budget and results while leading an internal team and external agency partners.

Key Responsibilities

• Develop and execute annual and quarterly marketing strategies across multiple brands.
• Own demand generation, qualified lead targets, marketing-sourced pipeline and campaign ROI.
• Oversee SEO, paid search, email marketing, content, social media, websites and PR.
• Lead product positioning, go-to-market strategies and new product launches.
• Manage marketing budgets, performance reporting and commercial KPIs.
• Lead, coach and develop the internal marketing team while overseeing external agencies and vendors.
• Partner closely with sales and other departments to align marketing activities with business objectives.
• Oversee trade shows, industry events and related marketing campaigns.
• Identify opportunities to improve marketing performance through AI, automation and emerging technologies.
• Maintain consistent brand positioning and messaging across multiple business segments.

Qualifications & Experience

• 7+ years of B2B marketing experience, including at least 3 years in a marketing management or leadership capacity.
• Proven marketing experience within B2B software, SaaS or technology, ideally targeting US businesses.
• Demonstrated success generating qualified leads and sales pipeline, with measurable MQL, SQL and ROI results.
• Experience managing marketing budgets, internal teams and external agencies.
• Strong knowledge of SEO, Google Ads, email automation, content marketing, social media and analytics.
• Hands-on familiarity with GA4, Google Tag Manager, Search Console and SEO tools such as Ahrefs or Semrush.
• Experience with CRM platforms, marketing automation tools and WordPress.
• Proven experience leading product launches or go-to-market initiatives.
• Experience planning and measuring trade shows or industry events.
• Practical experience using AI tools to improve marketing workflows.
• Excellent written and spoken English, with strong stakeholder communication skills.
• Ability to work independently and take ownership of marketing strategy and commercial outcomes.
• Willingness to work full-time with US Eastern business hours.

Nice to Have

• Experience in retail technology, business management software or point-of-sale solutions.
• Knowledge of AI search optimisation (AEO/GEO).
• Experience managing remote or distributed teams.
• Experience marketing technology solutions across multiple industry verticals.