Senior Marketing Manager

About Mentors International Every entrepreneur we serve has a name, a family, and a dream. Mentors International exists to make that dream possible. We are a global nonprofit dedicated to empowering micro-entrepreneurs in low- and middle-income countries — pairing aspiring business owners with trained mentors and the financial tools they need to build something lasting. Operating across 30+ countries with 12 global offices, we served more than 43,000 families last year, and we're just getting started. The Opportunity Mentors International is entering an exciting new chapter of growth — and we need a gifted storyteller and strategic marketer to help us tell our story to the world. As Senior Marketing Manager, you will own the Mentors International brand across every channel: its voice, its visual presence, and the stories it tells. This is a hands-on, high-impact role at the intersection of mission and marketing. You'll play a central part in implementing a brand refresh — including new positioning and messaging, a flagship video, and a full website rebuild — while also running the day-to-day marketing that deepens donor relationships, expands our audience, and brings our global impact to life for a US-based donor community. This is a remote, full-time position that may require occasional international travel. You will report to Mentors International's VP of Growth. Who You Are (Ideal Candidate) Connected to the Mission: Something in your own life experience drives your passion for Mentors International’s mission and vision. You don't just market a cause — you believe in it. “Full-Stack” Marketer: You're equally comfortable setting strategy and writing the email yourself. You don't just design lifecycle campaigns — you craft the copy, pull the list, and check the metrics the next morning. Strong Storyteller: You can craft stories that inspire behavior change in others. You can take a raw testimonial from Peru and shape it into a story that moves a donor to give. Data-Informed Creative: You possess a strong grasp of effective creative work while also having the ability to accurately measure its impact. Organized & Proactive: You operate effectively and independently, manage competing priorities without dropping the ball, and bring structure to ambiguity. Visionary & Strategic Thinker: You are curious and challenge the status quo, thinking outside the box to meet the end goal. Meticulous & Precise: You understand that trust is built in the details. Whether it is verifying data in donor reports or proofreading a donor email, you sweat the small stuff because every external touchpoint reflects the organization's credibility. What You'll Do (Key Responsibilities) Brand Strategy & Messaging Lead the charge in implementing a brand messaging refresh to start a new chapter in the organization’s growth and further its global impact Oversee the development of the flagship video and website rebuild — core components of the brand expansion Develop and maintain foundational messaging assets: organizational narrative, elevator pitches, talking points, and key impact statements Create holistic marketing strategies across various channels, including social media, digital marketing, lifecycle, and global events Develop a strategy for reaching new donor segments, including micro-donors and audiences across the United States Content Creation & Storytelling Serve as the organization’s "Chief Storyteller": gather raw testimonials and data from mentors and entrepreneurs in the field and transform them into polished, emotional stories for a US-based donor audience Oversee the creation of all creative assets, ensuring high-quality output and brand consistency across digital and print mediums, including annual reports, donor stewardship reports, and pitch decks Maintain a content calendar aligned to fundraising cycles, organizational milestones, and key donor events Campaign Management Provide materials and support to the Development team in planning donor events, such as the annual gala, to ensure world-class experiences and storytelling Manage donor lifecycle campaigns through segmented email marketing and physical mailings Lead the marketing execution for partner initiatives, specifically the Giving Machine program, ensuring all creative and logistical marketing needs are met to maximize campaign success Manage the Mentors International website, ensuring content is fresh, SEO-optimized, and the user experience drives donations Manage social media presence (LinkedIn, Instagram, Facebook), creating content calendars that balance impact reporting, educational content, and calls to action Analytics & Optimization Implement and monitor key marketing KPIs using industry best practices Leverage data to inform strategy, report on performance, and continuously improve Required Qualifications Bachelor's degree required 5+ years of experience in marketing roles, ideally with non-profit organizations Excellent written and verbal communication skills, with the ability to communicate the organization's mission and impact to diverse audiences Demonstrated experience managing a brand end-to-end, from strategy through execution Experience managing external creative agencies or vendors Proficiency with email marketing platforms and CRM-integrated marketing tools Comfort with data: ability to synthesize program metrics into clear, compelling impact narratives Passion for international development, entrepreneurship, and educational programs Commitment to Equal Opportunity Mentors International is an equal-opportunity employer. We are committed to building a diverse and inclusive team. We celebrate our differences and prohibit discrimination and harassment of any kind. This policy applies to all employment practices within our organization, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic.