Senior Marketing Manager (B2B)

Role: Build and own Radity's demand generation, from positioning and content to inbound pipeline that sales can close, and grow into the Head of Marketing role.

Experience: You have created inbound pipeline for B2B IT services, software development or consulting, typically with about 5+ years in B2B marketing.

English: C1 or higher

Contract: Full-time, indefinite B2B contract with Radity; you invoice Radity monthly in USD.

Location: Remote from Türkiye, Ukraine, the rest of Europe and Latin America

Core hours: 09:00–18:00 CET, with evening overlap with US clients

The company

Radity is a Swiss-based software engineering company of 70+ people, fully remote and working mostly with US clients, many in insurance. It is founder-managed, focused on quality and long-term partnerships, and sells high-ticket IT services. Marketing is at an early stage, with no legacy constraints. The next step is a demand generation function that brings in qualified pipeline and grows into a marketing team.

You work directly with the founders and report to the CEO. This is not a pure content or social media role: you own demand generation, connect marketing to business outcomes and build the function over time.

What you'll do

• Build and run a content-led demand generation strategy.
• Create case studies, landing pages and core website content from Radity's project work.
• Grow Radity's LinkedIn presence, on the company page and the founders' profiles.
• Improve the website's structure, messaging and SEO to raise organic traffic and conversion.
• Give sales stronger materials, messaging and proof to shorten sales cycles.
• Stay hands-on in campaigns and experiments, and manage freelancers as the team grows.

What you bring

• B2B content and case studies you created, with the results they drove.
• Inbound leads or pipeline you grew, with numbers.
• Clear positioning and messaging for a technical B2B offer.
• Hands-on execution combined with clear choices about priorities.
• SEO and website optimization with measured gains.
• LinkedIn marketing for a company page or personal brands.
• Strong written and spoken English for US buyers.

Nice to have: insurtech or fintech; work with founders or leadership teams; a marketing function built from scratch; AI tools in content and marketing work.

Not for you if you want a pure content or social media role, or prefer strategy without hands-on execution.

What Radity offers

• Indefinite contract: not tied to the end date of one project.
• Full equipment, paid AI tools and learning budget.
• Global team events.
• A high-impact role with ownership and visibility to leadership.
• Performance and salary reviews twice a year.
• A clear path to the Head of Marketing role.

Hiring process

About 2–3 weeks in total, with no take-home task. After each step, you hear from us within 2 business days, with feedback.

1. Intro call with Radity HR
2. Interview with the reporting manager, CEO
3. Interview with the Leadership
4. Offer.