Senior Marketing Manager, Brand Marketing

Job Title

Senior Marketing Manager, Brand Marketing

Job Description

About The Position | Major goals and objectives and location requirements

People Inc. is seeking a strategic, creative, and solutions-oriented Senior Manager, Brand Marketing to join our Health vertical. This role will help shape how our Health brands and business go to market, identifying new opportunities for growth and translating business priorities, advertiser needs, audience insights, and brand strengths into differentiated strategies and programs that drive revenue.

Working across 40+ People Inc. brands spanning Health, Lifestyle, Food & Beverage, Parenting, Tech, Travel, and more, this person will play a key role in developing cross-brand, multi-channel opportunities for Pharma advertisers, shaping go-to-market strategy, and creating compelling narratives and materials that bring our strongest ideas to market. This role requires an integrated marketing mindset and the ability to think creatively across channels and capabilities. The ideal candidate combines strong traditional marketing fundamentals with strategic thinking, creative ideation, exceptional storytelling, and the ability to move quickly from an open-ended business challenge to a clear path forward.

Hybrid 3x a week- (NYC, NY)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

Health Brand Marketing works across 40+ People Inc. brands spanning Health, Lifestyle, Food & Beverage, Parenting, Tech, Travel, and more, developing cross-brand, multi-channel opportunities for Pharma advertisers, shaping go-to-market strategy, and creating compelling narratives and materials that bring our strongest ideas to market. The team brings an integrated marketing mindset and thinks creatively across channels and capabilities.

About the Position's Contributions:

Shape Brand + Business Strategy
Help shape positioning and go-to-market strategy for our Health brands and broader Health business. Translate business priorities, audience insights, editorial strengths, market trends, and advertiser needs into clear strategies that strengthen our brands and drive revenue.

Develop Cross-Portfolio Opportunities
Proactively identify and build differentiated programs that connect Health with brands, audiences, platforms, and capabilities across People Inc. Bring fresh thinking to advertiser challenges, grounding new opportunities in brand strengths, editorial strategy, audience insights, and Pharma demand to expand investment beyond our endemic Health brands.

Lead Marketing Storytelling + Go-to-Market Development
Turn strategies and ideas into clear, compelling narratives, presentations, sales materials, and market-facing stories. Own work from early-stage thinking through polished execution, ensuring our strongest opportunities are differentiated, easy to understand, and positioned to drive revenue.

Champion Cross-Functional Partnerships
Work closely with Sales, RFP Marketing, Editorial, Research, Product, Activation, and other cross-functional teams to identify business needs, shape solutions, and move priority initiatives forward. Serve as a strategic marketing partner who can connect perspectives across teams and turn them into action.

Support Priority Partnerships + Market Activation
Support select agency and client initiatives, Trade and Promo partnerships, trainings, industry moments, and events as part of the broader Brand Marketing strategy, helping strengthen our relationships and how Health shows up in the market.

Weight % Accountabilities, Actions and Expected Measurable Results

40% Brand + Business Strategy and Cross-Portfolio Opportunity Development
Help shape positioning and go-to-market strategy for our Health brands and broader Health business. Proactively identify and build differentiated programs that connect Health with brands, audiences, platforms, and capabilities across People Inc., creating new opportunities that strengthen our brands and drive revenue.

30% Marketing Storytelling + Go-to-Market Development
Turn strategies and ideas into clear, compelling narratives, presentations, sales materials, and market-facing stories. Own work from early-stage thinking through polished execution, ensuring our strongest opportunities are differentiated, easy to understand, and positioned to drive revenue.

30% Trade, Promo + Client Partnerships
Support priority agency and client initiatives, Trade and Promo partnerships, trainings, industry moments, and events as part of the broader Brand Marketing strategy. Partner cross-functionally to strengthen key relationships, execute high-impact market activations, and elevate how Health shows up with clients and across the industry.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree preferred and/or equivalent experience.

Experience:

• 5+ years of experience in brand marketing, integrated marketing, media/publishing, agency strategy, or a related field.
• Experience working across multiple brands, audiences, platforms, or channels preferred.
• Experience partnering with Sales and developing advertiser-facing strategies or solutions strongly preferred.
• Health, Pharma, or regulated-category experience is preferred but not required.
• Proven ability to independently manage multiple priorities and deliver high-quality work in a fast-paced, evolving environment.

Specific Knowledge, Skills, Certifications and Abilities:

• Strong foundation in brand strategy, integrated marketing, go-to-market development, and strategic storytelling.
• Demonstrated ability to develop original ideas and programs from an initial business need or opportunity.
• Exceptional presentation development and PowerPoint skills, with the ability to translate complex strategies into simple, compelling stories.

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $90,000.00 - $105,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

About Us

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.