Senior Marketing Manager – HR Tech Abu Dhabi

About Arc

Arc is a dynamic B2B events, data, and media platform redefining the way professionals connect and grow. With a portfolio of over 150 annual events and industry-leading content platforms, we empower communities in HR technology, agriculture and food, financial services, investing, and education technology.

Location: Abu Dhabi, UAE
Hybrid working pattern

About the Role

An exciting opportunity has opened at Arc Network for a Senior Marketing Manager to play a key role in the launch of HR Tech Abu Dhabi.

Arc Network connects business communities wherever, whenever and however people need to come together to meet, network, learn and grow their businesses. The business operates a portfolio of leading events, media brands and communities across a range of industries and markets.

HR Tech Abu Dhabi will bring together senior HR, People, Talent and Technology leaders with the innovators, solution providers and organisations shaping the future of work. The event will explore the rapidly evolving world of HR technology, AI, workforce transformation, employee experience and digital workplaces.

This is a particularly exciting opportunity as the successful candidate will be joining the team at the launch stage of a new event in Abu Dhabi, with the opportunity to help establish the brand, build its audience and shape its marketing strategy from the outset.

The Senior Marketing Manager will be responsible for leading the marketing of HR Tech Abu Dhabi's event launch. Candidates will require a special mix of strategic and tactical skills to be successful.

Working closely with the Portfolio Director, commercial team, content, operations and wider marketing function, you will develop campaigns that build awareness, drive registrations and generate high-quality commercial leads.

You will need to be proactive, commercially minded, organised and target driven, with the ability to work at pace and take ownership of campaigns from initial concept through to delivery.

This role will suit an experienced events marketer who enjoys building brands and audiences and is excited by the opportunity to help launch a major new HR technology event in the Abu Dhabi market.

Key Responsibilities

• Develop and execute the marketing and launch strategy for HR Technology Abu Dhabi, working closely with the Portfolio Director and wider marketing team
• Initially own the day-to-day marketing of the event across the full marketing mix, including email, social media, PPC, paid social, digital advertising, content and database marketing. Eventually hand off a portion of the tactical execution to a junior marketer.
• Initially take ownership of the day-to-day marketing of the event across the full marketing mix, including email, social media, PPC, paid social, digital advertising, content and database marketing. As the team develops, transition elements of the tactical execution to a junior marketer, retaining overall ownership of the marketing strategy, performance and delivery.
• Drive delegate registrations and ensure campaigns consistently deliver against agreed volume and revenue targets

• Generate high-quality marketing qualified leads (MQLs) for the commercial team and work closely with sales to maximise conversion

• Develop compelling messaging and campaign content that clearly communicates the event proposition, speakers, content and networking opportunities
• Develop partnerships and cross-promotional opportunities with relevant HR, technology, business and professional organisations across the UAE and GCC

• Identify opportunities to grow the event's database and build a strong, engaged community ahead of launch and beyond
• Manage and monitor campaign performance, making recommendations and adjustments based on data and results
• Closely monitor registrations and leads against targets and maintain accurate reporting for the wider business
• Regularly monitor and report marketing spend against budget

Experience Required

• At least 4 years' experience in an events marketing or B2B marketing role within the UAE or wider Middle East market

• Proven experience developing and executing integrated marketing campaigns across multiple channels

• Strong understanding of digital marketing, email marketing, social media and paid media
• Experience using marketing automation, CRM, ideally Salesforce and email marketing platforms
• Strong analytical skills and the ability to use data to measure campaign performance and optimise activity
• Fluency in Arabic would be an advantage but is not essential.

What We Value

• Commercially minded, with an understanding of how marketing contributes to registrations, revenue and sales pipeline
• Excellent written and verbal communication skills, with the ability to create compelling marketing copy
• Highly organised with excellent attention to detail and the ability to manage multiple campaigns and deadlines
• Proactive and self-motivated, with the energy and enthusiasm to build something from the ground up
• Comfortable working in a fast-paced environment and adapting priorities as the event develops
• Strong stakeholder management skills and the ability to work effectively with sales, content, operations and senior leadership
• Knowledge or interest in HR technology, AI, employee experience, talent, workforce transformation or the future of work would be advantageous but is not essential
• Experience launching a new event, brand, product or market would be highly desirable

What You'll Bring

This is a role for someone who enjoys building brands and audiences from the ground up.

You will have the creativity to develop campaigns that cut through, combined with the commercial focus to understand what drives registrations, leads and revenue. You'll be comfortable working autonomously, taking ownership and using data to continuously improve performance.

You'll also be joining a collaborative and ambitious wider marketing team where ideas are welcomed, creativity is encouraged and everyone plays a role in delivering successful events.

If you're an experienced B2B events marketer looking for the opportunity to launch and establish a major new HR technology event in Abu Dhabi, this is an opportunity to make a real impact.