Senior Marketing Manager, MACI UK
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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At Vericel Corporation, we are pioneers in advanced cell therapies for sports medicine and severe burn care, transforming patient lives through cutting-edge regenerative medicine. Our commitment to innovation, patient-centered focus, and scientific excellence drives us to develop groundbreaking treatments including MACI (knee cartilage repair), Epicel and Nexobrid (burn care).
Position Summary
The Senior Marketing Manager will lead all aspects of UK marketing execution for MACI. Working directly with the UK General Manager, this individual will be responsible for launch planning, market development, KOL engagement, customer insight generation, referral pathway development and adoption growth across the UK.
Travel: This position is based at our London office with a hybrid work arrangement and requires up to 30% travel within the U.K. and occasional international travel.
Key Responsibilities:
Marketing Brand Leadership
- Work with UK GM and US MACI Brand team to develop and execute the UK MACI marketing and annual commercial plan.
- Lead customer segmentation, targeting and value proposition development.
- Develop resources, programs and campaigns tailored specifically for the UK marketplace to support HCP education and brand promotion.
- Manage marketing budgets as well as develop key performance metrics for UK business.
- Monitor competitive activity and market dynamics.
Launch Excellence
- Lead launch readiness activities.
- Develop educational, promotional and digital engagement programs.
- Manage congress and event strategy.
- Measure and optimize campaign effectiveness.
KOL & Professional Education
- Develop relationships with leading orthopedic surgeons and healthcare professionals.
- Lead advisory boards and educational initiatives.
- Build a national advocate network.
Market Development & Patient Access
- Support NICE implementation activities.
- Develop referral pathway programs.
- Support Joint Preservation Centre activation and growth.
Field & Procedure Support
- Attend selected MACI procedures and account activation activities.
- Support surgeon training activities.
- Act as trained backup to Territory Managers when business needs require.
Qualifications:
Required
- 8+ years healthcare marketing experience in biotech, medtech, pharmaceutical or advanced therapy sectors.
- Demonstrated launch experience.
- Strong KOL engagement experience.
- Experience developing strategic marketing plans.
- Strong understanding of NHS stakeholders and healthcare environments.
Preferred
- Experience in orthopedics, sports medicine, regenerative medicine, biologics, or advanced therapy medicinal products (ATMPs).
- Experience working with cell therapies, surgical products, or procedure-based therapies.
- Knowledge of cartilage repair, orthopedic surgery, and musculoskeletal treatment pathways.
- MBA or advanced scientific degree preferred.
Why Vericel?
Mission-Driven Work: Help bring potentially life-enhancing cell therapies to patients with serious medical conditions.
Innovative Products: Work with a first-in-class therapy backed by clinical success and provider trust.
Career Growth: Be a part of a growing organization with opportunities to expand your impact.
Collaborative Culture: Join a supportive, cross-functional team that values passion, integrity, and excellence.
EEO Statement
All applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, sexual orientation, gender identity, or protected veteran status and will receive consideration for employment and will not be discriminated against on the basis of disability. Vericel Corporation is an Equal Opportunity/Affirmative Action Employer.
Vericel Corporation is VEVRAA federal contractor and desires priority referrals of protected veterans for job openings at all locations within the state.
