Senior Marketing Manager (m/f/d) Content Marketing

Senior Marketing Manager (m/f/d) Content Marketing Content & Campaigns | B2B | Brand & Content Strategy | Marketing Communication We are TecAlliance — founded by more than 30 automotive aftermarket companies as a neutral Data‑as‑a‑Service market connector, serving as the neutral data terrain that interconnects them. With over 1,000 employees worldwide and customers in 140 countries, we enable the market — we never compete with it. You will be part of an international Marketing team of 11 professionals, each bringing unique expertise to the table. Together, we collaborate across functions to drive impactful marketing initiatives and work closely with our Sales and Product teams to support business growth. While our team is located across Europe, our Marketing leadership is primarily based in Germany and the Netherlands, fostering a strong and connected international work environment. This is a full-time position (40 hr/week) that can be performed either from our office in Heerlen or remotely within the Netherlands. In this role, you will shape TecAlliance's market presence through strategic content and integrated marketing campaigns. By developing compelling messaging and coordinating global initiatives, you will increase brand visibility, audience engagement, and market impact. What You'll Do Content Strategy & Planning Develop and own TecAlliance's content strategy, aligning content initiatives with business priorities, brand positioning, and target audience needs. Messaging & Editorial Frameworks Define content themes, messaging frameworks, editorial priorities, and maintain a coordinated content calendar to drive consistent communication. Global Campaign Management Lead integrated marketing campaigns from concept and messaging through to activation, optimisation, and performance evaluation. Multi-Channel Content & Communication Coordinate campaigns and content across digital and offline channels, including website, email, social media, events, and other marketing activities. Content Creation & Thought Leadership Create and manage high-quality content such as articles, case studies, thought leadership pieces, social media content, and email communications that strengthen TecAlliance's visibility and market position. Global & Regional Marketing Alignment Act as the primary point of coordination between Central Marketing and regional teams, providing guidance and enabling successful local activation of global initiatives. Cross-Functional Collaboration Partner closely with Product Marketing, Sales, Corporate Communication, regional Marketing teams, and external industry partners to deliver impactful marketing programs and ensure a consistent brand experience. What You Bring Bachelor's or Master's degree in Marketing and Communication, Business Administration, Automotive Management or a related discipline. Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications. Proven success in managing integrated marketing campaigns across channels and international markets. Strong content strategy, storytelling, and content creation skills as well as experience with corporate communications and brand positioning. Hands-on expertise in website, email, and social media marketing. Strong stakeholder management and the ability to drive cross-functional projects without direct authority. Fluent English; German native or fluent preferred. We kindly ask you to send in an English CV only. Thank you Benefits We offer a wide range of benefits. As our positions are advertised in various locations the benefits may vary. Therefore, below you will only find those that apply to all locations—for details, please speak to the recruiter, who will be happy to answer your questions. Contracts, Salary, and non-monetary benefits 💯 Remote work: we work 80-100% remotely; however, we have regular on-site team events. 🚀 Structured Onboarding: you receive an individual onboarding plan, have multiple onboarding days in the beginning, and a wealth of e-learning, training, and documentation besides your team at your disposal. 👩‍💻 Set-up: for this we will provide you with a tailored tech set-up (Dell devices, the standard remote package includes a notebook, 2monitors, headset, mobile phone, mouse + keyboard, docking station). ⚖️ Balance job & life: Flexible working hours: you decide where and when you work. Culture ❤️‍🔥 Kununu Top Company since 2022: we're proud to state that our score currently sits at 4,2/5 score with an 85%+ recommendation rate. 🧬 We value ownership, cooperation, entrepreneurial thinking & and self-reflection in order to communicate effectively as ONE team. 🎟️ Team culture is Key! We have fun at work and beyond: There is always something to celebrate and regular team events. 🦄 Come as you are - do you prefer T-shirts over a shirt? Great. ✨ Your contribution matters: shape our value-driven culture and agile transformation together with your colleagues – we're curious, want to go one step further, build further trust together, and join forces to tackle our challenges as a team. * Please note that TecAlliance can only consider candidates for employment who are legally authorized to work in a country listed in the job posting, where we have an established legal entity and payroll system. Unfortunately, we are currently unable to hire candidates who require relocation, visa support, or are located outside of that country. Of course you can apply, if you hold a work permit and are willing to / or already moved to the country. Thank you for your understanding. that it is not possible to work outside of the country you are applying for. Meaning that, if you apply e.g. for Germany, you must work from within Germany. It is not possible to work from abroad. You can work at any location within the borders of the listed country, unless the job posting specifies a certain City. 📕 Contract title: your contract title is “ Senior Marketing Manager ”. Please only apply with your CV (in English only) via the system. Applications submitted outside of our applicant tracking system cannot be considered due to GDPR. Department Corporate Strategy & Corporate Marketing Role Marketing Locations Netherlands remote, Heerlen Remote status Fully Remote Key Facts Employees Globally Employees in EMEA Average Global Age Average Years Global Length of Service Percentage of employees with >10 Years Length of Service Years of experience Countries Global Offices Leading Brands Connect with us Connect Why do you work at TecAlliance? I support teams in reaching their potential. At TecAlliance, I have the trust & freedom to do it. Juan Manuel Cardona, Italy. Agile Master I value the collaborative, global culture, enabling growth in a forward‑thinking environment. Carol Lazarus, South Africa. Sales Service Specialist I love coaching teams, fostering personal growth, and bridging tech and business. Franziska Monster, Spain. Agile Master I build data-driven platforms that power global automotive workflows Thai Le, Vietnam. Fullstack Developer Working with the latest technologies in an agile IT environment makes TecAlliance stand out to me Marcin Wnykowicz, Germany. Data Engineer I’ve stayed at TecAlliance for over 13 years because innovation here isn’t a buzzword — it’s reality. Timm Nießlbeck, Germany. Lead Modern Workplace I bring people and leads together across the globe, helping them grow and succeed in a diverse, international environment. Wendy Meys, Netherlands. People Partner Very interested on website structure and team cooperate style. Looking forward on growing up as a team. Chakrit Wattapongpisan, Thailand. Junior Frontend Developer To be part of an international, inclusive, future shaping company, passionate to deliver excellence. Marta Morvai, Italy Sales Service Representative Life at TecAlliance TecAlliance Story 1994 Founding of TecDoc Informations Systeme by automotive parts manufacturers and the GVA trade association First publication of the TecDoc Catalogue – back then also a paper version 1995 2000 Founding of TecCom by European spare parts manufacturers for digital ordering processes with an e-business solution Founding of AuDaCon as European specialist for repair and maintenance information 2004 2011 Founding of OptiCat with the focus on ACES & PIES standards Internationalisation Asia-Pacific, South and Central America, Middle East 2012 2013 Merger of TecDoc,TecCom and AuDaCon to TecAlliance → One Alliance Takeover of Headline to expand the portfolio with vehicle parc and market inventory data 2015 2016 Bundling of all competences and brands under the umbrella of TecAlliance Foundation of our subsidiary CARUSO as majority shareholder 2017 2018 Opening of our Russian location in Moscow → Closed in 2023 Acquisition of JNPSoft, the leading provider of product information management software in the USA and Canada 2019 2020 Strengthening our presence in Southeast Asia by opening offices in Bangkok/Thailand and Ho Chi Minh City/Vietnam About TecAlliance Helping our customers to sell more parts & make things easier with our data and solutions based on our globally leading data standards Founded in Germany