Senior Marketing Operations Specialist

SENIOR MARKETING OPERATIONS SPECIALIST

ROLE OVERVIEW

The Senior Marketing Operations Specialist improves marketing operations through project coordination, process optimization, data management, and marketing technology. This role identifies operational gaps, supports internal and enterprise-level stakeholders, strengthens visibility into marketing investments, and connects marketing activity with measurable business outcomes.

This role requires hands-on experience with marketing technology (MarTech), particularly Salesforce CRM and Demandbase Platform.

US Shift (8PM – 5AM Philippine Time)

Hybrid – 2 Days Onsite, 3 Days Work from Home

Career Growth Opportunities

Competitive Package

Full-Time

KEY RESPONSIBILITIES

• Improve marketing operations by optimizing processes, coordinating projects, and strengthening the use of marketing technology, including CMS, marketing automation, CRM, integrations, and analytics tools.
• Manage campaign operations, lead routing, lead management processes, system implementations, and data migrations.
• Troubleshoot workflow, platform, process, and data issues; identify root causes and coordinate resolutions.
• Maintain documentation for workflows, operating procedures, system changes, and process updates.
• Collaborate with internal stakeholders, cross-functional teams, external or international clients, and Marketing Operations Specialists to clarify needs, dependencies, updates, and best practices.
• Use data and reporting to improve visibility into marketing activity, investments, and business impact.

QUALIFICATIONS

• At least 4 years of relevant work experience or education in marketing, information technology, engineering, or a related field.
• Hands-on experience with marketing technology (MarTech), particularly Salesforce CRM and/or Demandbase, is required.
• Understanding of CRM data, lead management, marketing automation, platform integrations, campaign operations, and reporting.
• Strong communication, collaboration, and problem-solving skills, including experience working with cross-functional teams and international clients.
• Detail-oriented and methodical, with the ability to manage recurring operational tasks, changing priorities, varied projects, deadlines, and accuracy requirements.
• Proficiency with Microsoft Windows and Microsoft Office, particularly Excel.
• Demonstrated interest in continuous learning, particularly in digital marketing, data analytics, and marketing technology; certification in email marketing or a marketing automation platform is an advantage.

Key Competencies

• Process improvement and ownership: Identifies inefficiencies, coordinates tasks and documentation, and follows through with practical, scalable solutions.
• Data accuracy and reporting: Maintains reliable marketing data and supports traceable reporting.
• Technical curiosity: Researches new systems and develops proficiency with evolving tools.
• Cross-functional collaboration: Works effectively across teams and communicates roles, dependencies, and changes clearly.

COMPANY INFORMATION

Top Source Executive Search (TSES), is a Philippine recruitment and offshore management firm specializing in executive search, banking and finance, data, IT, marketing, and HR roles. It emerged from the visionary minds of industry veterans who recognized the immense potential of the Philippines' talented workforce. With decades of combined experience spanning pivotal sectors such as digital marketing, IT, data science & analytics, and project management, our founders possessed an unparalleled understanding of the challenges businesses face in acquiring top-tier talent (https://topsesearch.com).