Senior Marketing Performance Analyst

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Senior Marketing Performance Analyst will be responsible for tracking and interpreting marketing efforts and campaigns across all channels. You will work hand-in-hand with the product management, product marketing, marketing intelligence, and digital teams to provide a comprehensive view of marketing performance for all lines of business.

ESSENTIAL FUNCTIONS

Marketing Reporting & Analysis

• Create and deliver actionable, data-driven recommendations based on performance across the entire marketing ecosystem.
• Leverage technical expertise to identify opportunities for targeting, revenue opportunities, and operational efficiencies.
• Run deep dive and ad-hoc analyses for product owners and other stakeholders.
• Foster & leverage strong, cross-functional collaboration with peers in Brand & Insights, Marketing Intelligence, Digital, IT, and Product teams.
• Uphold standards for data tagging, tracking, and field usage to ensure accurate, privacy-compliant data collection and measurement.
• Partner with the marketing product & digital teams and provide tools, guidance, and best practices for reporting on and analysis of campaign performance.

Insights & Solutions

• Provide recommendations and solutions for campaign efficiency and effectiveness.
• Provide meaningful insights that enable tangible improvements and inform strategic decisions.

Mentoring & Leadership

• Provide technical training & guidance to junior analysts.
• Foster a culture of continuous learning and innovation within the Marketing Intelligence team.

KNOWLEDGE / SKILLS / ABILITIES

• Strong problem-solving skills with a shift from purely descriptive analytics to predictive and prescriptive insights.
• Excellent written and verbal communication skills and experience presenting analyses to stakeholders at multiple levels.
• Demonstrated talent for effectively visualizing complex data landscapes to easily convey trends, insights, and recommendations using tools like Tableau, Looker, or similar.
• Expertise in SQL, Python, or R to query large databases and manipulate complex datasets, alongside platform expertise in GA4, Salesforce Marketing Cloud/Data Cloud, Supermetrics, etc.
• Intellectually curious, highly collaborative, with a strong bias toward action and continuous learning. Detail-oriented, focused on driving results and analyzing data to gain insights and opportunities for growth.
• Ability to work both independently and in a team environment.

EDUCATION & EXPERIENCE / COMPETENCIES / CERTIFICATIONS / LICENSES

Minimum Qualifications

• Bachelor's degree preferably in Marketing, Analytics, Mathematics, Statistics or other relevant field, or the equivalent experience.
• 8+ years of experience in a marketing and/or performance analytics focused role.
  

DISCLAIMER

The job functions listed describe the general nature and level of work being performed by team members assigned to this job. They are not intended to be an exhaustive list and may be subject to change based on business needs.

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00

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About Us

Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana.

We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles.

We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.