Senior Marketing Representative

Company Description Insight Genesis – IGAi is an AI-driven platform that uses advanced predictive algorithms to understand human behavior and generate highly relevant, actionable insights. The company focuses on solving the challenge of fragmented, generic advice in key life areas such as finance, career, education, and health, particularly for individuals in emerging and unbanked markets. By unifying data, behavior, and predictive AI, Insight Genesis creates an intelligent ecosystem that delivers personalized guidance tailored to each person’s unique context and potential. The platform integrates four core verticals—Financial, Human Resource, Education, and Health & Wellness—to help users make informed decisions and improve life outcomes.

Role Description The Senior Marketing Representative is a full-time remote role responsible for driving awareness, adoption, and engagement for Insight Genesis – IGAi’s platform across its core verticals. In this role, the individual will develop and execute marketing campaigns, manage lead generation activities, and support the sales team with targeted messaging and materials. Day-to-day tasks include creating and optimizing marketing content, coordinating with product and sales teams on go-to-market plans, and tracking campaign performance to refine strategies. The Senior Marketing Representative will also engage with prospective and existing users, provide product presentations and training sessions, and ensure consistent, clear communication of the platform’s value in emerging and unbanked markets.

Qualifications

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• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present complex concepts in accessible ways.
• Candidates should possess Customer Service capabilities, including relationship building, user support, and responsiveness to feedback and inquiries.
• Candidates should possess Sales expertise, including lead generation, pipeline management, and collaborating with sales teams to close opportunities.
• Candidates should possess Training experience, including delivering product demos, onboarding sessions, and educational materials for users and internal teams.
• Candidates should possess Sales & Marketing skills, including campaign planning, digital marketing, market analysis, and positioning in diverse and emerging markets.
• Relevant qualifications include experience in technology, AI, or data-driven products; familiarity with emerging or unbanked markets; and strong analytical skills to interpret marketing and sales metrics.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Ability to work independently in a remote environment, collaborate across global teams, and adapt quickly in a fast-evolving startup setting.