Senior Media Buyer

Location: Warsaw / Remote
Format: On-site / Remote
Seniority level: Senior

At EPC Network, we’re not just a digital marketing company, we’re a platform for career transformation and personal growth. Our people-first approach shapes our corporate culture, fostering a team of passionate, smart, and energetic individuals who strive to grow professionally in an international, fast-paced environment.

As a Senior Media Buyer, you’ll own paid acquisition for our financial publishing vertical across Meta and Google, taking offers from cold launch to profitable scale. You’ll have full ownership of the campaign lifecycle — from research, angle and creative direction to testing, optimization, scaling, tracking, and profitability.

Key Responsibilities:

• Launch and scale financial publishing offers across Meta and Google, owning the full campaign lifecycle from research and angle selection to optimization and scaling.
• Own campaign profitability, including ad spend, CPA, payout, margin, and volume, and make data-driven decisions on when to scale or cut campaigns.
• Develop campaign angles and creative concepts, brief designers, copywriters, and video editors, and build a consistent creative testing pipeline.
• Test and optimize the full conversion path, including ads, advertorials, pre-landers, and landing pages.
• Build clear testing frameworks with defined budgets, success metrics, kill rules, and scale rules.
• Manage significant daily and monthly advertising budgets while balancing profitable scaling with continuous testing of new offers and angles.
• Own tracking and attribution setup, including trackers, S2S postbacks, Conversion APIs, pixels, and parameters, and troubleshoot attribution issues independently.
• Monitor account health and ensure campaigns and funnels comply with Meta and Google policies.
• Use AI tools to accelerate creative production, research, and analysis.
• Document successful approaches and turn them into repeatable launch, testing, and creative playbooks.

Requirements:

• 5+ years of hands-on media buying experience with direct ownership of advertising spend and campaign profitability.
• Proven experience personally managing $100K+ in monthly ad spend on a sustained basis.
• Strong Meta Ads expertise at scale, including campaign structure, testing frameworks, creative testing, scaling mechanics, and account health.
• Hands-on Google Ads experience across at least one of Search, Demand Gen, YouTube, or Performance Max.
• Experience in financial publishing / financial direct response is highly preferred; Health direct response is also highly relevant.
• Alternatively, proven media buying experience across 3+ different direct-response verticals, with Auto and Home being a plus.
• Proven ability to take new offers from zero to profitable scale, with clear ownership of results.
• Strong creative ownership — ability to develop angles and hooks and translate them into actionable creative briefs.
• Strong understanding of tracking and attribution, including S2S postbacks, Conversion APIs, pixels, and trackers.
• Ability to work independently and own a portfolio of campaigns in a fast-paced environment.
• Experience using AI tools for creative production, research, or analysis is a plus.
• English C1+.

What it means to be part of our Team:

• Multinational and intercultural experience

• Corporate library

• Growth opportunities, сutting-edge frameworks and technologies

• Plenty of engaging team-building and social events

• Bonuses according to the policy

• 21 paid vacation days & 14 paid sick leaves;

• Cozy office in Warsaw, Kyiv available for you whenever you need it

• Coffee, tea, Red Bull, sweets, fruits, and more snacks

💌 Interested?

We’re always on the lookout for passionate, driven, and curious people to join our team.If that sounds like you — we’d love to hear from you!