Senior Media Buyer

We're Hiring | Senior Media Buyer

Company: Bonn Medical Industries

Department: Marketing

Location: Egypt (Remote)

Employment Type: Full-Time

Target Market: Saudi Arabia

Industry: Cosmetics, Beauty & Personal Care

Reports To: Marketing Lead

About Bonn Medical Industries

Bonn Medical Industries is a Saudi-based manufacturer specializing in cosmetics, skincare, personal care, and healthcare products.

With a diverse and growing portfolio of consumer brands, we are expanding our marketing capabilities and looking for experienced professionals to strengthen our digital presence and support brand growth across the Saudi market.

Role Overview

We are seeking an experienced and results-oriented Senior Media Buyer to lead the planning, execution, management, and optimization of paid advertising campaigns across our brands.

The ideal candidate combines strong technical expertise in digital advertising platforms with a deep understanding of consumer products, Saudi market dynamics, brand positioning, and product marketing.

This role focuses on brand awareness, product visibility, audience engagement, campaign effectiveness, and measurable marketing outcomes, rather than direct e-commerce sales management.

Key Responsibilities

1. Paid Media Strategy & Planning

• Develop and execute paid media strategies aligned with brand objectives, product priorities, and marketing plans.
• Build campaign structures across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Define target audiences, campaign objectives, channel allocation, and budget distribution.
• Develop media plans for product launches, brand awareness campaigns, promotional activities, and seasonal marketing initiatives.
• Recommend appropriate advertising formats and placements for each platform.

2. Campaign Management & Optimization

• Independently launch, monitor, and optimize campaigns across all four advertising platforms.
• Manage campaign budgets, bidding strategies, audience segmentation, and placements.
• Conduct A/B testing of audiences, messaging, creatives, and campaign structures.
• Monitor campaign delivery and make data-driven optimization decisions.
• Identify performance issues and implement corrective actions.

3. Saudi Market & Consumer Insights

• Analyze Saudi audience behavior, consumer interests, market trends, and competitive advertising activity.
• Adapt campaign strategies to Saudi culture, purchasing behavior, and platform usage.
• Identify relevant audience segments for cosmetics, skincare, beauty, and personal care products.
• Support product lifecycle marketing through launch, awareness, consideration, and ongoing brand engagement.

4. Creative Performance & Cross-Functional Collaboration

• Work closely with Content Creators, designers, and marketing stakeholders.
• Develop creative testing plans and provide clear advertising briefs.
• Evaluate the effectiveness of different hooks, messaging approaches, and creative formats.
• Recommend creative improvements based on campaign performance.
• Ensure campaign content aligns with each brand's positioning and identity.

5. Analytics, Reporting & Budget Control

• Monitor relevant performance indicators, including Reach, Impressions, CPM, CPC, CTR, Video Views, Engagement, Frequency, and other campaign-specific metrics.
• Evaluate campaign effectiveness against agreed objectives and available measurement data.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Track media spending and ensure efficient budget utilization.
• Support campaign tracking, reporting accuracy, and continuous performance improvement.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4 years of hands-on experience in paid media buying and digital advertising.
• Proven practical experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Previous experience managing advertising campaigns targeting Saudi Arabia.
• Experience working with physical consumer products, preferably cosmetics, beauty, personal care, or FMCG.
• Strong understanding of brand marketing, product marketing, and consumer product lifecycles.
• Demonstrated ability to independently manage advertising budgets and campaign optimization.
• Strong knowledge of audience targeting, media planning, creative testing, and performance analysis.
• Ability to interpret advertising data and translate findings into practical recommendations.
• Strong reporting, analytical, organizational, and communication skills.
• Ability to work remotely and collaborate effectively with a Saudi-based marketing team.

Preferred Qualifications

• Previous experience with cosmetics, skincare, beauty, or personal care brands.
• Experience managing multiple brands or product portfolios simultaneously.
• Experience planning and executing new product launch campaigns.
• Familiarity with Saudi seasonal campaigns, consumer trends, and advertising culture.
• Experience collaborating with creative teams to develop platform-specific advertising assets.
• Relevant certifications in Google Ads, Meta, TikTok, or Snapchat advertising.
• Experience using Looker Studio, Google Analytics, or other reporting and measurement tools.
• Experience developing structured media plans and campaign performance dashboards.

Expected Deliverables

• Monthly and campaign-specific paid media plans.
• Structured advertising campaigns across the required platforms.
• Campaign budget allocation and spending reports.
• Creative testing plans and optimization recommendations.
• Weekly performance summaries and monthly analytical reports.
• Competitor advertising insights and audience recommendations.
• Documented campaign learnings and improvement opportunities.

Application Requirements

Interested candidates should submit:

• An updated CV.
• A portfolio or case studies demonstrating paid media campaigns targeting Saudi Arabia.
• Examples of campaigns managed across the required advertising platforms.
• Relevant performance results, advertising budgets, and campaign objectives, where disclosure is permitted.

Important: We are looking for an experienced Media Buyer with proven Saudi market expertise and a strong understanding of physical consumer products. Experience limited to unrelated industries or a single advertising platform will not meet the core requirements.

Join Bonn Medical Industries and contribute to the growth of our brands in the Saudi market.