Senior Meta Growth Specialist

Meta Media Buyer (E-Commerce & Lead Gen)

Company Overview

We partner with fast-growing U.S. marketing and growth agencies scaling client portfolios across lead generation and e-commerce. Our focus is on data-driven paid media, structured creative testing, funnel optimization, and incremental business growth.

We are looking for a highly analytical, hands-on Meta Media Buyer who doesn't just launch campaigns, but understands why data shifts, how to diagnose account performance by funnel stage, and how to execute precise optimizations that directly protect profitability.

Role Overview

As a Meta Media Buyer, you will take end-to-end ownership of client ad accounts. You won't just be executing setups or pulling surface-level reports. You will analyze account trends, isolate tracking discrepancies, diagnose creative/audience fatigue, and execute concrete scaling strategies.

You will work directly in the backend of Meta Ads Manager, connecting ad performance (hook rates, CTR, CPA, ROAS) to client backend economics (MER, CVR, AOV).

Key responsibilities include:

• Account Ownership & Optimization: Architect, launch, and actively manage Meta campaigns (ABO/CBO setups, Advantage+, cost caps/bid caps, consolidation strategies) tailored to budget scale.
• Data Diagnosis & Troubleshooting: Move beyond high-level metrics. Identify specific root causes for performance shifts (e.g., distinguishing between creative fatigue, landing page conversion drop-offs, tracking pixel gaps, or audience saturation).
• Creative Testing Frameworks: Evaluate creative performance past surface-level vanity metrics. Analyze hooks, hold rates, and angles to give actionable, data-backed feedback for new creative iterations.
• Attribution & Incrementality: Compare platform-reported conversions against backend data (Shopify, CRMs, Triple Whale, GA4) to spot over-attribution and evaluate true incremental impact.
• Strategic Client Communication: Present direct, concise hypotheses and recommendations to U.S.-based clients and internal growth leads.

Logistics

• Remote position (LATAM preferred)
• Part-time to start, with strong potential to transition into a full-time role.
• U.S. business hours (primarily EST)
• Long-term opportunity with growth potential

Requirements

Must Have:

• 3+ years of direct, hands-on Meta Ads Manager experience independently managing, diagnosing, and scaling accounts.
• Proven diagnosis skills: Ability to explain a clear Problem $\rightarrow$ Data Diagnosis $\rightarrow$ Action $\rightarrow$ Outcome process (e.g., explaining exact steps taken when CPA spikes or frequency rises).
• Full-Funnel & Unit Economics Understanding: Comfortable discussing CTR, CPM, CVR, CPA, ROAS alongside CAC, MER, and break-even points.
• Proven experience in E-Commerce and/or Lead Generation.
• Fluent/Advanced English Communication: Excellent verbal and written skills, with the ability to give direct, concise technical explanations.
• U.S. Time Zone Availability: Ability to work during U.S. EST business hours.

Nice to Have:

• Experience using manual bidding strategies (Cost Caps, Bid Caps, Cost-per-Result controls).
• Familiarity with third-party tracking/attribution platforms (Triple Whale, Northbeam, Hyros) or analytics tools (GA4, Looker Studio).
• Secondary experience in TikTok Ads, Google Ads, or automated workflows.

What Success Looks Like in This Role

• Proactive Diagnosis: You spot metric anomalies (e.g., high CTR but zero conversions, or click-to-landing page drop-offs) and investigate immediately without being prompted.
• Concise Execution: You provide clear, direct, and account-specific hypotheses rather than generic answers like "I will test new creatives and see what happens."
• Account Growth: You can safely scale campaign budgets (vertically or horizontally) without destabilizing baseline profitability