Senior/ Middle Booking Executive

I. About Markus

Markus Agency delivers innovative solutions that empower emerging businesses in Vietnam

to achieve sustainable and breakthrough growth.

Website: https://markus.agency/

Address:

- Hanoi: 28th Floor, No. 1 Pham Huy Thong, Giang Vo Ward.

- Ho Chi Minh City: 6th Floor, 186B Nguyen Van Huong, An Khanh Ward

II. Job Purpose

The Booking Executive is responsible for planning and optimizing media bookings to ensure campaign effectiveness, budget efficiency, and performance measurement. The role also manages relationships

with media partners, negotiates pricing, and stays up to date on trends to secure optimal brand placements.

III. Key Responsibilities

a. Client-related

● Receive briefs from clients or internal Account team

● Plan and execute Digital Media booking activities (ads, networks, PR articles, KOLs, Influencers) in collaboration with the Account team

● Conduct market research and analyze client needs to propose new booking items and cost estimates

● Plan and consult KOL/KOC booking strategies for clients

● Coordinate with clients on campaign budgets and product seeding for KOL/KOC according to timelines

b. KOL/KOC Management

● Negotiate fees and align content with campaign requirements

● Coordinate with KOLs/KOCs to ensure the most suitable messaging for clients

● Continuously monitor and update trends, influencers, and platforms to improve performance and propose adjustments

c. Internal Collaboration

● Support Account/Business Development teams in presenting media plans to clients

● Negotiate with publishers and ad networks (discounts, payment terms, placements)

● Train, guide, and supervise freelancers/interns to ensure work quality and timelines

IV. Requirements

a. Education

● Bachelor’s degree in Economics, Business Administration, Marketing, or related fields

b. Experience & Skills

● 1-2 years of experience in a similar role within Marketing/Media/Agency

● Strong ability to consult and persuade KOL/KOC partners for brand collaborations

● Logical thinking with strong analytical and synthesis skills

● Ability to research and analyze content trends, user psychology, and social media behaviors

● Highly organized, diligent, and able to work under pressure

● Experience in contract drafting/review and proficiency in MS Office and related tools

● English proficiency is an advantage

c. Personal Attributes

● Careful, honest, responsible, and proactive

● Ability to manage multiple projects and meet deadlines in a fast-paced environment

V. Benefits

● Competitive salary based on performance and contribution

● Performance bonuses and project completion incentives

● Annual salary review and promotion (or earlier for outstanding performance)

● Full statutory benefits (social insurance, annual leave, personal occasions, etc.)

● Weekly Happy Hour & monthly birthday celebrations

● Company trips at least twice per year

● Hybrid working model (online/offline), flexible dress code, no morning check-in

● Dynamic environment with flexible hours and friendly colleagues

VI. Working Hour

● 09:00 - 18:00; Monday to Friday

● 2-hour lunch break

Work Locations: 6th Floor, 186B Nguyen Van Huong, An Khanh Ward, Ho Chi Minh City

6th Floor, 186B Nguyen Van Huong, An Khanh Ward