Senior Organic Growth Strategist (Content Focus)

Flywheel Digital scales growth channels for some of the world’s top education and consumer brands, such as Good Inside, Native Shoes, UBC, and Earth Rated. But more importantly, we only work with good people.

We believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Our mission is to bring that potential to life for our team and clients. We deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land’s Boutique SEO Agency of the Year and Globe and Mail’s Canada’s Fastest-Growing Companies.

We're hiring an Senior Organic Growth Strategist with a content focus to support Flywheel's organic growth channel. This is a full-time, remote-first position open to anyone in Canada.

If you obsess over why organic content performs and you love getting your hands dirty writing, building, and analyzing it, then this role is for you.

We're looking for a strategic executor to join our Organic Growth team at Flywheel. You're someone who understands that content doesn't exist in a vacuum; it's part of a growth system. You'll be responsible for developing and executing content strategies that drive performance: from researching keywords and benchmarking the competition to building out full-funnel strategies, writing copy that converts, and analyzing what actually moved the needle.

You'll report directly to our Senior Content Growth Lead and work closely with our Organic Growth team. This is where strategy meets execution. You'll own meaningful organic content work end-to-end, and continuously review quality and analyze results to iterate and improve on strategies.

If you're energized by both the strategic thinking and the hands-on execution, this is for you.

Strategy & Planning

• Develop full-funnel content strategies and content roadmaps informed by SEO/GEO research and client business goals
• Conduct topic research and competitive analysis to identify high-impact content opportunities
• Optimize content for search visibility (on-page SEO, LLM visibility, keyword targeting, internal linking recommendations)
• Collaborate with other teams to identify opportunities and prioritize initiatives
• Recommend content angles, formats, and distribution strategies based on client goals, data and insights
• Identify quick win content opportunities to test and iterate

Writing & Quality Control

• Write blog articles, landing pages, and email copy that drive engagement and convert
• Use AI tools (primarily Claude) strategically to accelerate your writing—not replace it (brainstorming angles, drafting outlines, iterating copy)
• Maintain a strong point of view while shipping high-volume content
• Adapt tone and messaging across formats (long-form articles, web copy, email sequences)
• Review, edit, and refine all content before it ships (your own and others')
• Ensure brand voice, messaging clarity, and strategic alignment

Other Responsibilities

• Analyze and report on content performance (traffic, email engagement, conversions)
• Create or update content in Content Management Systems
• Build and optimize email sequences that drive engagement and conversions
• Coordinate SEO and content production with freelancers while ensuring quality
• Surface what's working, what's not, and what to double down on
• Feed insights back into content strategy

Core Experience (3-5+ years)

• Building multi-channel content strategies & roadmaps tied to business outcomes.
• Writing and editing across multiple formats and styles (blog, landing pages, email)
• Understanding of SEO/GEO fundamentals, including keyword research, topical authority, and technical SEO basics.
• Experience with SEO/GEO and Analytics tools (Ahrefs, Peec, Screaming Frog, Google Search Console, GA4, Funnel)
• Understanding of publishing workflows and quality control methods
• Using analytics to identify gaps, opportunities, and key insights to inform content decisions
• Comfort with AI tools (especially Claude) to enhance your work, not replace it
• Experience with content platforms (Webflow, WordPress, Shopify, etc.)
• Working with cross-functional teams (SEO, analytics, paid media) and clients

Skills & Mindset

• You're a strategic thinker who can also execute. You don't just plan, you ship.
• You understand that performance is measurable. You care about what the data says.
• You're entrepreneurial. You own content from strategy through results.
• You have a growth mindset. You take initiative to surface and execute on high-impact, results-driven opportunities.
• You can adapt your voice. Blog posts, email sequences, and landing pages all need different approaches.
• You work well with a remote team. You're self-directed, detail-oriented, and manage your own time.
• You communicate clearly with strategy and analytics teams, and stakeholders.

Bonus Points

• Experience with email automation platforms (Klaviyo, Mailchimp, HubSpot)
• Experience with Notion or other project management tools
• CRO and conversion optimization thinking
• Newsletter growth and management
• Copywriting for ads or performance marketing
• Visual content strategy (working with designers on content formats)
• Experience with content management systems and publishing workflows

At Flywheel Digital, we know our people are our greatest asset, and we prioritize creating an environment where you can thrive both professionally and personally. We believe in enabling our team through flexible work practices, individualized career paths and team-wide learning.

The estimated compensation range for this role is $75,000-$90,000 annually, depending on experience and skills. Other benefits include:

• Flexible Work Hours: A remote-first, asynchronous work environment with a 34- to 39-hour work week.
• Health & Wellness: Comprehensive health benefits, including medical, dental, and vision coverage, plus an HSA account.
• Remote Wellness Support: A remote wellness budget to prioritize your remote work setup and well-being.
• Generous Time Off: Flexible vacation policy, plus unlimited sick days.
• Professional Development: A learning budget to support your career growth and skill-building.
• Team Retreats: Two teamwide Retreats (‘Bursts’) annually

We believe great work necessitates diverse perspectives, and we take an inclusive approach to our workplace environment and hiring practices.

Although our process is subject to change based on availability and specific candidate circumstances, here is generally what you can expect if you apply:

• Fill out the application form below
• 20-minute phone screen
• 60-90-minute video call with hiring manager
• Skills Testing Project (all candidates are paid a stipend for completion)
• 60-minute video call with a Leadership team member
• Reference checks (minimum of 3 from the last 3 years)