Senior Paid Ads Specialist

The Paid Ads Specialist is responsible for the end-to-end strategy, execution, optimization, and reporting of performance marketing campaigns across Meta, Google, and LinkedIn platforms. Operating within a performance-driven environment, this role turns client business objectives into multi-channel media plans that generate qualified leads, direct response sales, and measurable ROI. The Specialist builds and manages audience targeting, monitors ad spend pacing, conducts continuous A/B testing on creatives and landing pages, and collaborates closely with other teams to optimize conversion funnels.

Core Responsibilities

• Multi-Channel Strategy & Media Planning: Design data-driven paid advertising strategies tailored to client goals across Meta (Facebook/Instagram), Google (Search, Display, YouTube, Performance Max), and/or LinkedIn Ads.
• Campaign Setup & Execution: Build, structure, and launch ad campaigns, managing targeting, custom audiences, retargeting pools, pixel tracking, and conversion API setups to ensure precise tracking.
• Budget & Performance Optimization: Monitor daily ad spend pacing, bid strategies, and key performance metrics (CPA, ROAS, CPL, CTR) to continuously optimize campaigns toward target benchmarks.
• Cross-Functional Creative Collaboration: Work directly with Design and Content leads to brief high-converting ad copy and visual assets based on performance data and creative testing insights.
• Data Analysis & Reporting: Synthesize performance data from ad managers and analytics tools into clear, client-ready reports and actionable optimization recommendations.

Benefits:

• Company events
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Education:

• Bachelor's (Preferred)

Experience:

• Paid Ads: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: Remote