Senior Paid Media Specialist

About Salty’s Media

Salty's Media is a performance-driven paid advertising agency based in Boca Raton, FL. We specialize in paid media, including Google Ads, Meta Ads, YouTube Ads, Nextdoor, and more, paired with conversion-focused landing pages that turn traffic into real leads.

We don’t just run ads. We build scalable growth systems that help local businesses dominate their markets. Our primary focus is in the roofing and home services space, where we’ve developed proven strategies that drive real, trackable ROI.

Our team is made up of sharp, ambitious marketers who are passionate about performance, creative strategy, and branding local businesses as the go-to choice in their area. We’re remote-friendly, fast-moving, and constantly looking for new ways to push boundaries in the paid advertising world.

If you love paid media and want to be part of a team that delivers results and has fun doing it, you’re in the right place.

Position Summary: Growth Manager

We’re looking for a results-driven Paid Media Strategist to join our team as a Growth Manager. You’ll manage around 35-40 client accounts, primarily in roofing and home services, running high-performing campaigns on Google and Meta.

You’ll handle everything from campaign setup and optimization to conversion tracking in Google Tag Manager. You’ll also serve as the main point of contact for your clients, keeping communication clear and performance on track.

This role blends media buying, strategy, and client management. If you can think fast, communicate well, and consistently hit target CPLs, you’ll thrive here.

Role Expectations

This is a hands-on role focused on campaign performance and client success. You must have strong experience in Google Ads and Meta Ads and be able to build, launch, and optimize campaigns independently.

Clear communication is key with both clients and the team. You should be confident in explaining results, solving problems quickly, and adapting in a fast-paced environment.

What You’ll Be Doing

• Manage and optimize campaigns across Google Ads and Meta Ads, using data to make smart, performance-focused decisions
• Act as the main point of contact for your clients, handling daily ad management, spend pacing, strategy, and reporting
• Oversee a portfolio of 35–40 accounts, maintaining consistent communication through email, Monday.com, and scheduled check-ins
• Handle onboarding for new clients, prepare weekly and monthly performance reports, lead scheduled calls, and participate in quarterly reviews
• Analyze campaign results, troubleshoot issues, and create actionable plans to improve performance based on data
• Identify opportunities to expand client accounts through upsells and platform growth
• Stay sharp by continuing to learn and adapt — staying up to date on ad platform changes, creative trends, and best practices

Must-Haves

• Minimum 3 years of hands-on experience running both Google Ads and Meta Ads campaigns
• Deep understanding of campaign setup, optimization, and performance troubleshooting
• Strong communication skills — clear, professional, and proactive with both clients and team members
• Confident with conversion tracking setup using Google Tag Manager, Google Analytics, and Meta Events Manager
• Comfortable managing 30–40 accounts while staying organized, efficient, and results-focused
• Proficient with Slack, monday.com, HubSpot, and the major ad platforms
• Self-motivated, adaptable, and able to thrive in a fast-paced, performance-driven environment
• Detail-oriented with a strong sense of ownership over results and client success