Job Title: Senior Paid Media Specialist
Location: Hybrid (office in Milnerton, Cape Town)
Type: Full-time
About Barrk Marketing
Hey, we're Barrk Marketing! We're a full-service digital marketing agency that helps brands grow with smart marketing and creative strategies. We’re a small, collaborative team that works with a diverse portfolio of B2B and B2C clients.
About the Role
We’re looking for a senior paid media specialist who combines strategic thinking with strong hands-on campaign experience.
This is not a role for someone who only oversees accounts or delegates campaign builds. You will be responsible for planning, building, managing, and optimising campaigns across multiple platforms, while ensuring that tracking, reporting, and the broader conversion funnel are working effectively to drive real client growth.
You will work closely with our strategy, account management, content, and design teams to connect paid media activity to each client’s business goals. You will also support with proposals, quotes, and strategy recommendations, and help review ad creative and copy.
What You’ll Be Doing
- Setting up, managing, and optimising ads on Google, Meta, and secondary platforms like LinkedIn, X, and TikTok.
- Setting up, auditing, and troubleshooting GA4, Google Tag Manager, platform pixels, Conversion APIs, and Server-Side Tracking to make sure reporting and tracking are accurate.
- Briefing, reviewing, and approving ad images, video concepts, and copy before they go live.
- Testing new ad creatives and suggesting website/landing page tweaks every month to convert more visitors.
- Making sure account performance consistently hits or exceeds client goals.
- Compiling clear performance reports and leading online and in-person client meetings.
- Supporting sales and account managers with client strategies, ad budgets, forecasts, and proposals.
- Staying on top of industry changes, new tools, and platform updates.
What We’re Looking For
- 7 + years of proven hands-on experience building and managing Google and Meta ad campaigns (plus platforms like LinkedIn, X, and TikTok).
- Active Google, Meta, or GA4 certifications.
- Advanced skill in setting up and fixing tracking systems like GA4, Google Tag Manager, platform pixels etc.
- Good judgment on what ad copy, images, and messaging will convert viewers into customers.
- Ability to make sense of complex ad metrics and explain them simply to clients and account managers.
- A focus on driving real client growth (leads and sales) rather than just getting clicks and impressions.
- The ability to oversee 15- 20 client accounts and deadlines like a pro.
- A team player who’s happy to collaborate and support a small, close-knit team.
Bonus Points If You Have
- You know the fast-paced flow of working in an agency environment.
- Experience developing paid media SOPs, processes, or quality-control frameworks.
- Understanding of other digital areas like SEO, email marketing, or organic social media.
- Experience or interest in helping train and guide junior team members.
Why You’ll Love Working with Us
- Hybrid work setup – We offer flexibility with a mix of in-office and remote work.
- Flexi hours – Work your hours between 7am and 6pm SAST.
- Financial contributions - Towards internet, travel, and your home office setup.
- Work-From-Anywhere Month - Option to be fully remote for a full month to work from anywhere.
- A people-first culture – We’re a close-knit, supportive team that genuinely cares about each other. We foster a warm and friendly environment where everyone has each other’s backs.
- Creativity and collaboration – We value big ideas and encourage creative input from every team member.
- Variety in projects – You’ll work on a diverse range of clients and industries, keeping things fresh and exciting.
How to Apply
If this sounds like you, we’d love to hear from you! Send us your CV, and a short cover letter telling us why you’d be a great fit at [email protected].
Looking forward to hearing from you!