Senior Paid Specialist, APAC

Location: Hong Kong

Report to: Paid Affiliates & Optimisation Manager, APAC

Role Purpose:

The Senior Paid Specialist is responsible for developing, executing, and optimizing paid digital marketing activities across APAC, including SEM, Affiliate Marketing, Programmatic Advertising, and Paid Social channels.

The role supports local market objectives by driving qualified traffic, customer acquisition, conversion, and
revenue growth through data-driven marketing strategies.

The role is also responsible for analyzing customer behavior, audience targeting, and purchase patterns across the customer lifecycle to identify optimization opportunities and improve marketing effectiveness. Leveraging digital analytics tools such as Adobe Analytics and Power BI, the incumbent will provide actionable insights and recommendations to senior stakeholders, enhancing customer experience, improving web conversion, and maximizing return on marketing investment.

This role reports directly to the Paid Affiliates & Optimization Manager, APAC.

What you will be doing in this role:

• Manage and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), Yahoo, Meta, LinkedIn, affiliate networks, and programmatic platforms.
• Develop and implement paid media strategies aligned with APAC business priorities, local market needs, and global digital marketing objectives.
• Monitor campaign performance and continuously optimize targeting, bidding, budget allocation, creatives, and landing page effectiveness.
• Manage media budgets and ensure effective cost control to maximize ROI and commercial outcomes.
• Conduct customer, audience, and conversion analysis to identify growth opportunities and improve campaign performance.
• Produce regular performance dashboards, reports, and actionable recommendations for stakeholders.
• Leverage Adobe Analytics, Power BI, and other analytics tools to evaluate marketing effectiveness and customer behavior.
• Partner closely with Global and APAC Digital teams, and MarTech teams, local Marketing teams, SEO, Digital product and Agency partners to deliver integrated digital marketing initiatives.
• Keep up to date with industry trends, platform developments, automation capabilities, and best practices

How you make a difference in this role:

Successfully implement and optimize paid media strategies that balance local market requirements with global digital priorities, delivering measurable improvements in traffic, customer acquisition, conversion rates, and return on marketing investment through data-driven insights and continuous optimization.

What experience we expect from you:

Essential Skills & Experience

• 4-6+ years' experience in a commercial environment in paid digital marketing, SEM, PPC, or performance marketing.
  2+ years in a regional or multi-market role.
• Hands-on experience managing Google Marketing Platforms (Ads, SA360, Search console, GMC), Microsoft Ads (Bing), Yahoo, Meta, and LinkedIn advertising platforms.
• Strong experience in campaign planning, optimization, bid management, audience targeting, and budget management.
• Advanced knowledge of Adobe Analytics and digital marketing measurement frameworks.
• Strong Power BI reporting and data visualization experience.
• Proven ability to analyze data and translate findings into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Results-oriented mindset with a focus on driving commercial impact.

Desirable Skills & Experience

• Experience building automated dashboards and reporting solutions.
• Knowledge of CRM, Customer Lifecycle Management (CLM), and customer segmentation strategies.
• Experience within a B2B eCommerce or industrial distribution environment.
• Familiarity with affiliate marketing and programmatic advertising platforms.
• Experience using AI and marketing automation tools to improve campaign performance.

Essential Qualifications

• Bachelor's Degree in Marketing, Business, Data Analytics, Digital Marketing, or related discipline.
• Proficiency in Cantonese, English. Mandarin is a plus.