Senior Partnership Associate

About Homage

Homage is a fast-growing, tech-enabled care platform dedicated to making quality healthcare and caregiving accessible to all. Through our technology and dedicated pool of Care Professionals, we support families, acute hospitals, and community care institutions across Singapore.

About the Role

We are looking for a high-impact, consultative Senior Partnership Associate to join our New Business Partnerships team. In this role, you will lead the charge in expanding Homage’s enterprise footprint across Singapore’s healthcare landscape—partnering with nursing homes, senior care centres, community hospitals, and Social Service Agencies (SSAs) to solve critical workforce challenges.

This role is designed for someone who wants more than just a standard sales desk: you will manage end-to-end commercial cycles, nurture strategic accounts, and have a clear progression pathway toward a Commercial and Partnership Lead role as you build out strategic verticals and expand the business.

What You Will Do

1. Enterprise Business Development & Deal Closing (Full Sales Cycle)

• Target Account Prospecting: Map out, identify, and proactively prospect institutional healthcare accounts across Singapore, focusing on nursing homes, senior care centres, acute hospitals, community care facilities, and Social Service Agencies (SSAs).
• Consultative Discovery: Engage key institutional decision-makers (Operations Directors, Clinical Heads, HR, and Procurement Leads) to diagnose acute workforce shortages and determine specific manpower requirements across nurses, caregivers, and allied health/rehabilitation professionals.
• Solutioning & Commercial Pitching: Prepare tailored commercial proposals, custom pricing models, and service level agreements (SLAs); deliver formal pitches presenting Homage’s technology-enabled workforce solution.
• Contract Negotiation & Closure: Navigate complex procurement and committee approval processes, conduct commercial negotiations, and execute enterprise service agreements.
• Pipeline Management: Build a qualified pipeline of B2B opportunities and maintain data hygiene in the CRM (Salesforce / HubSpot) to ensure accurate activity tracking and sales forecasting.

2. Key Account Management, Renewals & Account Expansion

• Strategic Commercial Lead: Act as the primary commercial relationship manager and strategic advisor for assigned partner institutions post-contract signing.
• Proactive Contract Renewals: Monitor contract lifecycles and trigger structured renewal negotiations 2 to 3 months ahead of contract expiration, ensuring institutional accounts do not lapse.
• Account Farming & Expansion: Identify opportunities to grow account revenue by upselling and cross-selling into new wards, expanding headcount, extending contract duration, or introducing complementary care categories.
• Retention & Risk Mitigation: Track account health indicators and flag potential churn risks early to leadership, proposing clear commercial and operational mitigation strategies.

3. Partner Onboarding & Operational Activation

• Bridging Commercial & Delivery: Lead the activation phase for signed partners, translating contractual commitments into clear operational handover plans.
• Cross-Functional Coordination: Collaborate closely with the New Business Supply team and the Homage Academy (clinical training) to ensure Care Professionals are sourced, credentialed, and deployment-ready.
• Deployment Kick-Off: Conduct operational onboarding sessions with partner management to establish shift patterns, reporting cadences, communication protocols, and escalation paths.
• Early Service Monitoring: Monitor the initial 14 to 31 days of deployment to resolve day-one operational friction, gather partner feedback, and facilitate a smooth transition into steady-state account management.

4. Healthcare Ecosystem & Market Strategy

• Healthcare Network Engagement: Cultivate relationships with public healthcare clusters (e.g., SingHealth, NUHS), industry advocacy groups, and governing bodies to stay ahead of regulatory changes and healthcare policies.
• Strategic Market Development: Uncover emerging business opportunities linked to national care initiatives, subsidies, and government programs (such as the Home Caregiving Grant) to design targeted provider solutions.

What We Are Looking For

• Experience: 2–4 years of demonstrated success in B2B Business Development, Enterprise Sales, or Strategic Account Management. Experience within healthcare, medtech, community care, or workforce solutions is a strong advantage.
• Consultative Mindset: Skilled at mapping complex organizational structures, uncovering operational pain points, and tailoring customized enterprise solutions.
• Commercial Drive: Accountable, self-motivated, and comfortable running structured sales pipelines with CRM discipline (HubSpot, Salesforce, or similar).
• Collaborative Execution: Exceptional communication skills with the cross-functional agility required to align sales commitments with internal operational delivery.
• Mission Alignment: Passionate about transforming community healthcare delivery and excited to grow in a fast-paced scale-up environment.

What’s In It For You?

• Direct Impact: Solve acute, real-world manpower challenges in Singapore’s healthcare sector.
• Defined Growth Trajectory: Fast-track opportunity to take ownership of business units and step into commercial leadership.
• Hybrid Flexibility: 3 days in our centrally located Aperia Mall office, 2 days remote.

What's next?

We offer you the opportunity to be part of our success story!

Not only will you play a critical role in building a legacy in a start-up business but contribute to an organisation that truly makes a difference in the lives of many.

If you are excited by this opportunity and tick all the boxes, we would love to hear from you. For more information on Homage, visit https://www.homage.sg/

Homage is an Equal Opportunity Employer we’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day. We invite people of all backgrounds and identities to apply for this position and join the Homage Community.