Senior Perfomance Marketing Manager

A̲b̲o̲u̲t̲ ̲B̲r̲o̲k̲o

l

i̲ ̲D̲i̲gi̲t̲a̲l̲
Brokoli Digital is a full-stack digital marketing agency focused on helping brands and businesses drive growth. We are a lean, highly strategic team of marketers with experience managing 50+ brands and founders from award-winning agencies. Our clientele spans across Asia, offering you exposure to regional campaigns and a fast-paced lear

n

ing environment.
W̲

h

̲o̲ ̲i̲s̲ ̲t̲h̲i̲s̲ ̲j̲o̲b̲ ̲f̲o̲r̲?̲
We are looking for a Senior Performance Marketing Manager who views media buying as a lever for holistic business growth, not just a set of technical tasks. This role is designed for a high-level strategist who thrives in the fast-paced ecosystem of a digital agency and has a proven track record of managing a dive

r

se portfolio of high-impact accounts.
You are the right fit if you are a “full-stack” marketer: someone who can pivot from deep technical troubleshooting to executive-level client storytelling without missing a beat. At Brokoli Digital, we need a senior partner who takes radical ownership of account success, ensures every client account runs smoothly, mentors junior talent, proactively pivots strategies when the landscape shifts, and embraces AI tools to improve both campaign performance and operational efficiency. If you are an obsessed problem-solver who loves turning complex data into winning multi-chann

e

l

strategies,

t

his is your next move.
⸻
W̲h̲y̲ ̲J̲o̲i̲n̲ ̲U̲s̲?̲
🚀 Work with a high-growth startup where you

r

ideas and execution have direct business impact.
🌏 Exposu

r

e to regional campaigns across different markets.
📈 Fast-track your career by

working closely with senior marketers & founders.
⚡ Flexible, remote-friendly work culture with a results-driven approach. You may be r

e

q

u

ired to attend in-pe

r

son meetings occasionally.
⸻

J

̲o̲b̲ ̲R̲e̲s̲p̲o̲n̲s̲i̲b̲i̲l̲i̲t̲i̲e̲s̲
Campaign Strategy & Execution
• Plan, launch, and manage campaigns across Meta,

Google, and other digital platforms (Search, Display, Social, Video).
• Develop media plans, including audienc

e

segmentation, keyword research, budget allocation, and ad placement.
• Optimize campaigns based on data insights and leverage AI too

l

s to maximize conversions,

e

fficiency, and return on ad spend (ROAS).
Project & Client Management
• Work with project managers or take the lead in

m

anaging client projects, ensuring smooth execution and communication.
• Own the success of assigned client accounts by proactively identifying issues, maintaining stron

g

client relationships, and ensuring campaign objectives are achieved.
• Attend and lead client meetings—from we

e

kly updates to performance reviews and business strategy discussions.
• Translate client goa

l

s into marketing actions and pro

v

ide insights to improve performance.
Performance Analysis & Reporting
• Analyze campaign perf

o

rmance and provide actionable recommendations to improve key metrics.
• Prepare weekly

a

nd monthly reports with insights that align with business objectives.
• Work closely with clients to refine marketing strategi

e

s based on data-driven results an

d

identify new growth opportunities.
Creative Strategy & Collaboration
• Provide creative direction and

i

nsights to help clients develop effective, high-converting ad assets.
•

C

ollaborate with designers and stakeholders to improve ad performance.
• Utilize AI tools to strea

m

l

i

ne reporting, research, cre

a

tive ideation, and workflow efficiency.
⸻
W̲h̲a̲t̲ ̲Y̲o̲u̲ ̲B̲r̲i̲n̲g̲ ̲t̲o̲ ̲t̲h̲e̲ ̲T̲a̲b̲l̲e̲
✅ Agency Veteran: Significant experience working in an agency environment, comfortab

l

y managing multiple client accounts simultaneously while maintaining high standards of delivery.
✅ Platform Mastery & Technical Authority: Expert in Meta and Google Ads ecosystems with advanced technical skills in tracking,

Pixel, Conversion API, Google Tag Manager (GTM), Google Analytics 4 (GA4), and API integrations.
✅ Multi-Objective Expertise: Proven experience managing diverse campa

i

gn types—from Lead Generation and E-commerce/DPA to App Install and Brand Awareness initiatives.
✅ Account Success & Client Management: Demonstrated ability to build long-term client relationships, proactively solve problems, manage

stakeholder expectations, and ensure assigned accounts consistently achieve business objectives.
✅ Leadership & Mentoring: Proven ability to act as a bridge between leadership and execution, w

i

th a willingness to train, mentor, and quality-check the work of junior performance specialists.
✅ CRO & Growth Mindset: A strong growth-hacker mindset with deep experience designing and executing A/B

t

ests for ad creatives, copy, landing pages, and campaign strategies to maximize business growth.
✅ Adaptability & Problem-Solving: A proactive problem-solver who stays ahead of industry trends, platfor

m

updates, privacy changes, and emerging technologies to keep campaigns performing at their best.
✅ AI-Driven Marketing: Hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity, or similar) to improve research, campai

g

n planning, reporting, creative ideation, workf

l

ow automation, and overall marketing effic

iency.
B̲o̲n̲u̲s̲ ̲S̲k̲i̲l̲l̲s̲ ̲(̲N̲o̲t̲ ̲R̲e̲q̲u̲i̲r̲e̲d̲,̲ ̲

b̲u̲t̲ ̲G̲r̲e̲a̲t̲ ̲t̲o̲ ̲H̲a̲v̲e̲!̲)
• Chinese (Mandarin) language pr

oficiency.• Google Ads, Meta Blueprint, or other relevant certifications.• Experience managing regional or international advertising campaigns.