Senior Performance Marketing Manager (Paid Media & AI)

Senior Performance Marketing Manager (Paid Media & AI)

One Team • Driving Innovation The Better Way

Location: Brookvale, Northern Beaches (Sydney) | Hybrid: 3 days in office

Role: Full-Time, Permanent

Reports to: Head of Marketing & Digital

The Role: More than just ROAS and spreadsheets

At Hoselink, we inspire connection and growth of our people & community, by creating exceptional products, to be enjoyed in spaces where people can relax, come together and grow.

Most performance roles hand you a budget, set a generic ROAS target, and ask for more of the same. This isn’t that role.

We’re an iconic Australian brand that has grown from a humble family business into an industry leader. We lead with a "One Heartbeat" philosophy and are relentlessly curious about finding "the better way" to do things. That drive means we actively lean into modern technology and AI across our marketing ecosystem, using intelligent automation to eliminate routine manual tasks so our team can focus on strategy, creative momentum, and real growth.

We don’t need an ad manager to push buttons or spend their days buried in repetitive admin.

We’re looking for a sharp, commercial growth marketer who thinks AI-first, someone who embraces smart tools to test faster, spot insights deeper, and continuously elevate how we connect with our customers.

Who You Are:

1. A Strategic Navigator: You see the human story and the true commercial impact behind the numbers. You understand that behind every conversion is a delighted customer, prioritizing profitable, incremental growth over vanity metrics.
2. An AI-First Problem Solver: You’re naturally curious and forward-leaning. You actively use modern AI and automation tools in your daily workflow to solve problems faster, diagnose trends, and streamline operations.
3. A "One Team" Collaborator: You don’t hide behind dashboard walls. You thrive on close collaboration with our in-house designers, ecommerce lead, affiliate specialist, and tech crew to bring high-impact campaigns to life.
4. Driven by "The Better Way": You’re an optimizer at heart. You naturally look at processes and ask, "How can we make this smarter, lighter, and more effective?"

What You’ll Do:

1. Drive the Paid Growth Engine: Take stewardship of every paid media dollar across Meta, Google, Microsoft, Pinterest, Criteo, and Amazon AU, evaluated on genuine, profitable new customer acquisition.
2. Leverage AI & Modern Tooling: Champion smart automation across our media workflows, ensuring we spend less time on routine campaign hygiene and more time uncovering high-leverage growth opportunities.
3. Shape Next-Gen Search & Discovery: Lead how Hoselink appears in emerging conversational and AI shopping environments.
4. Champion Creative & Incrementality Testing: Run meaningful incrementality tests and partner closely with our creative team to turn customer insights into high-converting assets.
5. Streamline & Optimize: Continuously refine tracking, data signals, and campaign workflows so our performance stack stays lean, accurate, and ahead of the curve.

Why Hoselink

We’re an ambitious team that puts everything into what we do, we offer a high-performance environment where we value innovation and "the better way" over "the way it’s always been done". This hard work goes hand-in-hand with real balance, we know when to clock off, reset, and recharge.

Based in Brookvale on Sydney’s Northern Beaches (just a five-minute stroll from the Warringah Mall transport hub), we truly believe that when our people have the space to breathe, they have the space to grow. We don’t just talk about work-life balance; we actively strive to make Hoselink the best place our team has ever worked.

The Perks

· A fun, caring, ambitious team in Brookvale where your work is visible and your opinion counts

· Real budget responsibility from day one

· The chance to shape what performance marketing looks like when the AI does the busywork

· Wellbeing Leave: 4 extra days off a year

· Recharge at work: free gym, sauna, ice bath and massage chair

· Company-paid parental leave: support when your family needs you most

· Staff discounts: 40% off Hoselink gear and 35% off True Protein (our sister company)

· Regular social events: because great teams know how to celebrate

· Paid training and development: we invest in your skills

· Employee Assistance Programme (EAP): free, confidential support whenever you need it

· Novated leasing and salary sacrifice: smart ways to make your pay go further

How to Apply

If you’re energized by where performance marketing is heading and want to build the future with an ambitious, supportive team, we’d love to hear from you.

Apply with your CV and a short note (under one page) highlighting:

1. The most impactful incrementality or performance test you’ve run.
2. An example of how you’ve used modern tooling or automation to solve a business or marketing challenge.

Shortlisted candidates will meet with our Head of Marketing & Digital and our CTO, followed by a collaborative, scenario-based discussion where you can share how you approach paid strategy and intelligent optimization.