Senior Performance Marketing NY

Description

You are looking for a role that challenges you intellectually and lets you build things that matter. You have an entrepreneurial mindset, you enjoy solving complex technical problems, and you thrive in a fast-paced startup environment. Most of all, you want your work to have meaning.

We're Darrow – a fast-growing startup in the Legal Exposure Management space. We have an open, action-driven culture unlike any other. Our work starts from a simple idea: legal exposure should be visible while it's still possible to act on it. We've built a technology engine that scans massive amounts of public data to identify legal exposure and evaluate its financial value at sale, and every tool or workflow you build here moves that mission forward.

We have one advantage technology and AI can't replicate: our people. More than 100 people worldwide, in Israel, US & Europe who are smart, humble, curious people who thrive at the intersection of law and AI, and we're looking for the leader who will protect and grow that edge as we scale.

About the Role

As a Senior Performance Marketing, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.

Responsibilities

Responsibilities

- Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms

- Conduct in-depth analysis and reporting on campaign performance

- Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.

- Perform A/B testing to optimize campaign performance.

- Stay up-to-date with the latest trends and best practices in PPC and digital marketing

- Working with a cross-nation team, with some members located in Tel Aviv, Israel.

Requirements

- Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.

- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).

- Experience running paid online campaigns at a large scale

- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn, Quora.

- High-level English proficiency.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent organizational skills and the ability to manage multiple projects simultaneously.

- Proactive, detail-oriented, and able to work independently.

Would be great if you have:

- Experience with organic viral campaigns

- Familiarity with WordPress

- Experience with additional PPC platforms and tools.

Benefits:

• Medical, Dental & Vision insurance for you and your dependents.
• $150 weekly Grubhub credit for lunches
• Unlimited paid time off policy
• Hybrid work model
• Eligibility to participate in a bonus incentive plan and stock option plan to give our employees a direct stake in Darrow’s success
• Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of (total/base) pay for this role is $70,000- $90,000

** Please note that if the years of experience are lower than the required qualifications, the salary range may be adjusted accordingly.