Senior PPC Executive

Senior PPC Executive BOYLE Sports is looking for a data-driven Senior PPC Executive to work closely with our PPC Team and PPC Manager and the entire Performance Marketing team. Job Title : Senior PPC Executive Department : Performance Marketing Location : Gibraltar (Hybrid) Successful candidate will be required to work from the GIB office a minimum of 4 days per week. Role BOYLE Sports is looking for a data-driven Senior PPC Executive to work closely with our PPC Team and PPC Manager and the entire Performance Marketing team. As our new Senior PPC Executive, your role involves strategizing, executing, and evaluating Gaming and Sportsbook performance and campaigns. You will collaborate with the marketing, Planners, BI, and creative teams to optimize efficiency and ensure PPC channel is covered with promotional offers and achieve monthly targets. The ideal candidate has solid hands-on PPC experience in a performance environment, strong analytical, budgeting, and commercial skills, in addition to owning Budgets and performance of accounts. Key Responsibilities Take ownership of day to day campaign management across Google Ads, Microsoft Ads, Apple Search Ads, and Google UAC for the Sports and Gaming verticals. Plan, coordinate, analyse, and optimise Sports and Gaming campaign performance to influence acquisition, deposit, and quality KPIs. Generate innovative ideas to enhance campaign performance and customer engagement through promotions, product launches, and seasonal activity across both verticals. Identify opportunities for scaling activity and delivering them into effective campaign structures, keyword research, bidding and campaign strategies. Manage channel budgets across Sports and Gaming, maintaining GEO splits ensuring spend efficiency and delivery against CPA, ROI, and FTD targets. Own A/B testing on accounts with a test-and-learn attitude to enhance performance against business KPIs. Ensure tracking of advertising platform and reporting is accurate, partnering with BI where necessary to safeguard accuracy and raise occurrences when/if they arise. Deliver comprehensive weekly reporting, owning your accounts and actions and tasks given by the PPC Manager. Deputise for the PPC Manager in meetings and on operational matters where required. Ensure all campaign activity adhere to industry compliance and regulations, as well as best practices. Work collaboratively with PPC team members and wider Acquisition team members. Qualifications & Experience Minimum 2+ years' experience in PPC marketing, ideally within Sportsbook or Gaming (Casino). Strong working knowledge of: Google Ads/Microsoft Ads (essential). Apple Search Ads (essential). Google UAC and broader app acquisition (desirable). Advanced Microsoft Excel and/or Google Sheets, including pivot tables, lookups, and large dataset handling. Delivering actionable insights from data. Experience with GA4 and Data tools such as Looker, Tableau, or equivalent. Exposure to Google Tag Manager, conversion tracking, and SKAN / app attribution frameworks is an advantage. Skills & Competencies Strong analytical and commercial mindset, with the ability to translate data into clear channel strategy and recommendations for improvements. Ability to own existing campaigns while also being able to research and scale through Keyword research or through additional campaigns creation and/or Bidding Types. A keen eye for detail and strong numerical ability. Strong planning and organisation skills are essential to plan for upcoming events while focusing on BAU campaigns. Confident in managing significant budgets and making optimisation decisions. Excellent communication both written and verbal, with the ability to liaise with relevant points of contact and internal teams across Marketing, BI, Trading, Product, and Creative. Quick to learn new platforms, and BOYLE Sports products, Promotions and Sign Up Offers. Works well both collaboratively and independently, and thrives in a fast paced environment. Structured test and learn mindset with a focus on continuous improvement. Comfortable diagnosing tracking, measurement, and attribution issues, and driving them to resolution with technical partners. Knowledge of sports betting markets, the Gaming / Casino product, and core markets is an advantage. Comfortable challenging ideas and contributing strategically within a team Company: BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio. Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest and most successful independently-owned bookmaker and has over 390 shops across Ireland and the UK. Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar. BOYLE Sports offers a world class betting and gaming experience with a ‘Customer First’ approach, committed to bringing customers closer to the action. Its mission is boosted by a rich sponsorship portfolio – the company is a proud principal sponsor of West Ham United Football Club and it stays at the heart of the action all year round by backing some of sport’s most prestigious events, including the Irish Grand National, the Irish Greyhound Derby and the World Grand Prix of Darts. Department Marketing Role PPC & SEO Executive Locations Gibraltar Remote status Hybrid Gibraltar Applicant tracking system by Teamtailor