Senior PR Manager - Exciting Consumer Internet Brand

A leading family of consumer technology brands is seeking an experienced Senior Manager, PR to own and elevate its public relations strategy across a growing portfolio of digital platforms centered around celebrations, relationships, milestones, and memories. This is an exciting opportunity for a creative and results-driven communications leader to shape the public narrative of multiple consumer brands, secure meaningful earned media, and transform cultural trends, product launches, and consumer insights into compelling stories. Reporting directly to the Chief Brand Officer, you will have ownership of the PR function from strategy through execution while partnering closely with Marketing, Social, Content, Product, and executive leadership.

The company is an established consumer technology business behind a portfolio of innovative digital brands reaching millions of people and designed to bring people closer during life's most meaningful moments. Its products span online invitations and digital greeting cards, wedding communications, digital nostalgia, and collaborative tools for collecting and preserving memories. Built around a mission of creating technology that helps people connect and show they care, the organization combines product innovation, thoughtful design, and consumer-first experiences with a culture that values curiosity, creativity, attention to detail, and meaningful

impact.

As Senior Manager, PR, you will develop and execute an integrated communications strategy that strengthens brand awareness, increases share of voice, and positions the company's portfolio at the center of relevant consumer and cultural conversations. You will cultivate relationships with top-tier journalists, editors, influencers, and creators; lead proactive and reactive media relations; develop executive thought leadership; and uncover creative opportunities across events, partnerships, product launches, seasonal moments, and emerging trends. This is an exceptional opportunity for an entrepreneurial PR leader who understands what makes consumer stories resonate and thrives on taking an idea from initial strategy through measurable earned media results.

The Role:

• Own and execute the public relations strategy across a portfolio of consumer brands, developing integrated communications plans that elevate brand positioning, strengthen reputation, increase awareness, and grow share of voice.
• Lead proactive and reactive media relations while cultivating strong relationships with journalists, editors, producers, influencers, and creators across consumer, lifestyle, technology, and business media and serving as the primary contact for media inquiries and influencer activations.
• Transform product launches, seasonal moments, cultural trends, consumer behavior, company milestones, and emerging conversations into timely and compelling earned media opportunities while developing press releases, messaging, talking points, media pitches, and other communications materials.
• Partner with senior executives to strengthen thought leadership and visibility through media opportunities, speaking engagements, awards, executive profiles, and strategic storytelling that reinforces the organization's positioning and reputation.
• Collaborate closely with Marketing, Social, Content, Product, and leadership teams to deliver consistent and impactful brand storytelling while monitoring media coverage, competitive activity, industry developments, and campaign performance to continuously identify new opportunities and refine PR strategy.

The Ideal Candidate:

• 10+ years of public relations and earned media experience supporting well-known consumer brands within an agency or in-house environment, with a demonstrated ability to independently own PR strategy from development through execution.
• Proven track record of transforming products, consumer insights, cultural trends, company milestones, and timely moments into meaningful earned media coverage and measurable brand visibility.
• Established relationships across the media landscape with demonstrated success securing high-impact coverage and engaging journalists, editors, influencers, and creators across consumer-focused outlets.
• Exceptional writing, storytelling, and communications skills with experience developing compelling pitches, press releases, messaging, executive communications, and thought leadership while maintaining outstanding attention to detail.
• Creative, entrepreneurial, and results-driven mindset with the confidence to identify what's working, challenge what's not, pursue fresh angles, and operate independently while managing multiple priorities in a fast-moving environment.

Title: Senior Manager, PR

Location: Remote

Salary: $110,000 - $130,000

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