Senior Product Analyst

Role – Product Analyst/Senior Product Analyst Experience – 1-4 Years Who We Are as a Company: GoKwik was founded in 2020 with one simple mission, to democratize the shopping experience and increase the GMV realization for e-commerce businesses. The company is backed by Sequoia Capital India, Matrix Partners India, RTP Global, and marquee angels. GoKwik is an e-commerce enablement company focussed predominantly on solving crucial e- commerce issues like boosting conversion rates across the e-commerce funnel and reducing RTO for our partners. It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase CoD conversion rates. GoKwik's 1-click Kwik checkout improves checkout conversion rates ensuring higher GMV realization and reduced marketing CAC. What we do is very unique with zero immediate competition in India today and therefore, building a team of Real Rockstars in their field to fuel this profit making start-up, which is growing at a rapid pace Summary: Product Analysts at GoKwik are curious, highly strategic, and focused on making GoKwik better through trusted data insights. Working with product teams, they look at customer behaviours across the customer journey and help make the customer experience and business outcomes better. As a member of the product data analysis team, the successful candidate will develop BI solutions to understand usage activity, create and own multiple Product Key Performance Indicators, develop a deep understanding of product health and the customer experience, advance data acumen across the company, and promote strategic decisions through data storytelling. Responsibilities • Perform strategic and ad-hoc data work in support of Product Managers • Identify opportunities in data to accelerate product adoption, retention, engagement, and/or monetization • Develop dashboards and define metrics that inform success for the Product Team • Help design, execute and evaluate A/B tests to improve the user journey • Explore large, complex, and loosely defined datasets to create actionable insights • Explain trends across data sources, potential opportunities for growth or improvement, and data caveats • Develop user archetypes and build dashboards to demonstrate their usage patterns • Capture and document data user stories, use cases, and workflows • Operate in an iterative mindset, focused on delivering improvements and value at high velocity • Work collaboratively with product team members such as: product managers, engineering, design, as well as with core data team members such as DA and data engineers Requirements • 2+ years of experience, leveraging descriptive and predictive data techniques • 1+ years of experience focused on feature and usage metrics, A/B testing, conversion and retention, segmentation, and developing user archetypes and their usage patterns • Intermediate Level SQL is a must (Experience with PostgreSQL is preferred) • BI dashboard development experience (we use Metabase) is desirable • Hands on with Excel/Google sheets • Knowledge of Google Analytics is a plus • Effective communication skills: Regularly achieve consensus with peers, and clear status updates • Experience owning a project from concept to production, including proposal, discussion, and execution • Self-motivated and self-managing, with strong organisational skills • Ability to thrive in a fully remote organisation, being collaborative and supportive. • Comfortable with fast-pace and ambiguity in a start-up environment