Senior Product Manager – Loyalty Programs, Rewards Strategy & Digital Integrations

This role will own the end-to-end rewards and loyalty strategy for Manulife members, from business case development and program design through execution, measurement, and optimization. The successful candidate will lead the delivery of member rewards initiatives while partnering closely with third-party vendors and internal teams to ensure seamless digital integrations, customer experiences, and business outcomes.

• Salaried: $50-60 per hour.

• Incorporated Business Rate: $60-70 per hour.

• 12-month contract.

• Full-time position: 37.50 hours per week.

• Hybrid work, with 3 days per week in the office.

• Own the end-to-end loyalty and rewards strategy, including program design, budget management, member engagement objectives, reward eligibility, and value proposition development.

• Lead the full rewards lifecycle from business case and requirements gathering through configuration, launch, measurement, optimization, and ongoing enhancements.

• Partner with internal stakeholders and third-party vendors to translate rewards strategies into scalable solutions and successful member experiences.

• Define reward performance metrics and KPIs, monitor program effectiveness, and continuously improve member engagement, adoption, and business outcomes.

• Manage relationships with external vendors, ensuring quality delivery, execution excellence, adherence to timelines, and successful implementation of rewards initiatives.

• Lead roadmap planning and prioritization across rewards, member experience, and integration initiatives while balancing business goals, customer needs, and technical constraints.

• Drive ecosystem integrations with internal and external platforms, including customer-facing authentication, SSO capabilities, and vendor connectivity solutions.

• Collaborate with Product, Engineering, Security, Architecture, Marketing, Operations, and Finance teams to ensure alignment throughout the delivery lifecycle.

• Support the development and evolution of integration patterns, APIs, authentication methods, and vendor connectivity frameworks to support a growing digital ecosystem.

• Present recommendations, business cases, program results, and strategic trade-offs to senior leadership in a clear and compelling manner.

• 5+ years of Digital Product Management experience with responsibility for end-to-end product or program delivery.

• Strong experience designing, launching, managing, or optimizing loyalty, rewards, member engagement, or customer incentive programs.

• Proven track record delivering initiatives from strategy through execution and measurable business outcomes.

• Experience managing third-party vendors, external partners, and cross-functional stakeholders in complex environments.

• Knowledge of digital integrations, APIs, customer authentication, SSO, identity federation, or related technologies.

• Experience working across Product, Engineering, Business, Marketing, Operations, and Technology teams.

• Strong business acumen, including budgeting, ROI analysis, business case development, and performance measurement.

• Excellent executive communication and stakeholder management skills.

• Ability to simplify complex business and technical concepts and translate them into actionable recommendations.

• Strong organizational skills with the ability to manage multiple priorities and deliver results in fast-paced environments.

• University degree in Business, Technology, Engineering, Computer Science, or a related field.

• Experience in insurance, benefits, healthcare, financial services, or highly regulated industries is considered a strong asset.

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.