Senior Product Manager (New Products & Innovation)

The Role

As our Senior Product Manager (New Products & Innovation), you own the discovery, validation, and early development of YouTrain's next generation of XR training products for defence, law enforcement, and emergency services.

You identify and validate new customer needs, turn promising opportunities into compelling business cases, and drive product ideas from initial discovery through go/no-go decisions to prototypes and MVPs tested with customers. Working closely with trainers, military and public-sector end users, partners, and internal teams, you ensure that new products solve real operational problems, deliver measurable training value, and build on YouTrain's existing technology platform.

What You'll Do

• Own the discovery and validation of new product opportunities, conducting interviews, field observations, and workshops with trainers, end users, and decision-makers.
• Develop business cases for new products, assessing market potential, customer needs, willingness to pay, pricing, and technical feasibility to support clear go/no-go decisions.
• Build and maintain a prioritized pipeline of product opportunities, working closely with Sales, customers, and partners to identify and evaluate new market needs.
• Define product requirements, prototypes, and MVPs, translating validated customer needs and training objectives into clear specifications, user stories, and measurable outcomes.
• Drive early product development together with Engineering, Design, and XR teams, ensuring new products build on YouTrain's shared technology platform.
• Test and validate prototypes with customers and design partners, systematically incorporating feedback into product decisions and future development.
• Assess the scaling potential of products in pilot or early stages, using customer feedback, pilot results, and partner progress to define their next steps.
• Support customer workshops, product demos, partner development, and relevant business development activities.

About You

• 4+ years of experience as a Product Manager or Product Owner, including at least 2 years building new products or business areas from discovery to MVP or launch.
• Proven experience in product discovery, user research, problem validation, and translating ambiguous customer needs into clear product opportunities.
• Strong business acumen and experience developing business cases, assessing market potential, pricing, and willingness to pay.
• Track record of taking ownership of products from initial concept through validation and execution, including making evidence-based prioritization and go/no-go decisions.
• Strong technical understanding and the ability to collaborate effectively with Engineering teams working on complex digital and hardware/software products.
• Experience working directly with demanding B2B, defence, security, or public-sector customers and their end users.
• Strong understanding of training, learning processes, and how to translate learning objectives into product features and measurable outcomes.
• Excellent communication skills in German and English (C1 German strongly preferred).
• Willingness to travel occasionally for customer workshops, discovery activities, partner meetings, and prototype testing.

Nice-to-haves

• Experience in defence, military, law enforcement, emergency services, or other high-stakes operational environments; a military or instructor background is a plus.
• Experience with XR products (VR/AR/MR), Unity-based applications, simulation platforms, or real-time 3D.
• Experience building new products on existing technology platforms or modular product architectures.
• Experience with digital training, serious games, e-learning, learning management systems (LMS), or assessment systems.
• Experience working with hardware or technology partners, for example in the drone or weapons systems industries.
• Experience in a start-up, scale-up, or innovation environment with high ownership and limited resources.

What We Offer

• Meaningful mission: your work improves the operational readiness of those who protect us.
• Modern office in central Hamburg with a hybrid work model (office & home office) and a Deutschlandticket.
• International team with colleagues across Germany, Ukraine, and other locations.
• Startup environment with real ownership, flat hierarchies, and fast decisions.
• Competitive compensation aligned with experience and responsibility.
• Top equipment including the latest XR hardware.
• Individual learning and growth opportunities beyond your role.