Senior Product Manager, Sales Channels

About the role:

We're hiring a Senior Product Manager to own Printify's Sales Channels: the integrations that let merchants connect their stores and sell Printify products on Etsy, Shopify, TikTok Shop, Amazon, Ebay etc..

The team's mission is to enable merchants to sell through simple, powerful and scalable sales channel integrations. Every merchant's path to a first sale runs through this layer: connecting a store, publishing products, syncing listings and orders, and pushing tracking back to the channel. When it breaks, merchants lose sales and contact support; when it works well, it becomes a growth lever, for example by helping a merchant who succeeds on Etsy expand to Shopify or TikTok.

You'll lead a dedicated cross-functional squad (Engineering Manager, designer, frontend and backend engineers) and report to the Group Product Manager, Sales Experience, as one of two PMs in that group. You'll be the main product contact for our channel partners' platform and partnership teams.

What you'll do:

• Own the sales channels roadmap

  • Build and run the roadmap for sales channel integrations within the Sales Experience strategy you shape with your manager, balancing growth bets, partner-mandated changes, compliance and maintenance.

  • Own the team's North Star (share of integration actions — store connection, publish attempt, publish, tracking push — that complete without failure) and the focus KPIs behind it.

  • Make explicit trade-offs when unplanned partner changes arrive, and say clearly what won't be done this quarter and why.

  Grow merchants across channels

  • Drive multi-channel growth, starting with helping proven Etsy and Shopify merchants succeed on other channels (product shortlists, channel-specific pricing, later design guidance).

  • Improve store connection and onboarding flows per channel, and run A/B tests to prove the impact before full rollout.

  • Partner with Sales Hub, Lifecycle Marketing and Partnerships on channel growth programs, in-app touchpoints, email flows and co-marketing (for example creator tools for TikTok sellers).

  Make integrations reliable

  • Cut publishing failures through pre-publish validation that runs on every path (product page, list, bulk, API) and a support-editable error catalogue.

  • Roll out store-status visibility (frozen shops, expired tokens, missing settings) across channels, measuring support-ticket impact.

  • Own two-way listing and order sync, fulfilment and tracking handoff, and peak-season readiness.

  Expand what the platform supports

  • Bring channel features into Printify and the Public API, such as Multi-Product Listings, video upload and channel performance data.

  • Prepare our APIs for AI agents and MCP-based workflows, which can only do what the API exposes.

  Be the voice of Printify to channel partners

  • Work directly with Etsy, Shopify and TikTok Shop platform teams: track API and policy changes, negotiate specs, pass audits and represent our merchants' needs.

  • Keep compliance current, for example EU product-safety (GPSR) data, shipping and dispatch SLAs, and partner app requirements.

  Run discovery and delivery with the squad

  • Write PRDs, size opportunities with data (Snowflake, Looker, Amplitude), define instrumentation before build and report outcomes after launch.

  • Triage escalations from Customer Support and Account Management, decide what needs a fix, and keep merchant-facing teams informed.

Your first year

First 3 months: get to know the squad, merchants, data and partner contacts. Take over the in-flight roadmap - pre-publish validation, store status, two-way listing sync and the TikTok second-channel work - and present your first roadmap.

By 6 months: extend pre-publish validation beyond Etsy to Shopify, TikTok Shop and eBay. Measure the second-channel test and recommend whether to scale it to other channel pairs. Partners and support teams know you as their product contact.

By 12 months: a multi-quarter channels roadmap, agreed with your manager, feeds the Sales Experience strategy. Integration reliability is measurably higher, and partner-mandated and maintenance work is planned rather than derailing commitments.

Your qualifications:

• 5+ years of product management in e-commerce, marketplace, SaaS or platform businesses, ideally including third-party integrations or APIs.

• Hands-on experience with at least one major commerce platform's partner ecosystem (Shopify, Etsy, TikTok Shop, Amazon, eBay or similar): APIs, app reviews, policies and partner management.

• Strong technical fluency: you read API docs, reason about webhooks, sync and error handling, and work as a peer with engineers on solution design.

• Analytical depth: funnels, cohorts, A/B tests and opportunity sizing, with the ability to pull your own data in SQL and/or BI tools.

• A record of shipping measurable improvements to conversion, reliability or GMV, and of saying no to work that doesn't move them.

• Calm, structured stakeholder management across Engineering, Support, Account Management, Marketing, Legal and external partners.

• Clear, concise writing in English: PRDs, roadmap reviews and partner communication.

Nice to have:

• Print-on-demand, creator-economy or social-commerce experience, especially TikTok Shop.

• Experience with EU product and marketplace compliance (GPSR, seller verification, shipping SLAs).

• Exposure to AI-assisted merchant tools, agent workflows or MCP-based integrations.

• Experience with personalization or multi-variant listing models.

What we offer:

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

• An opportunity to work remotely or in a modern and welcoming office in Riga

• Flexible working hours (start your day as late as 11 AM)

• Private health insurance

• 2 extra paid days off to focus on your mental or physical well-being

• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

• Internal and external learning opportunities

• Access to mentorship, internal meetups, and hackathons, both on-site and online

• Free and healthy lunch if you work from the Rīga office

• Design and order your own merch using our platforms with an employee discount

• Exciting team-building events and parties you’ll never forget!

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)