Senior Product Marketing Manager

Location: Bristol/London (UK)

In this position, you’ll be based in our Bristol/London office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex

We give you a world of potential

We are looking for a Senior Product Marketing Manager to join our Employee Share Plans Product team, responsible for ensuring our global product portfolio is clearly positioned, effectively communicated and ready for market. The role will translate product strategy and capabilities into compelling propositions for clients, participants and internal teams, while shaping targeted go-to-market and adoption activity where this will deliver the greatest impact.

Sitting within the Product team, the role will report to the Head of Product Innovation and work in close partnership with the Global Head of Strategic Marketing through a dotted-line relationship.The successful candidate will play an integral role within the Employee Share Plans Product team, partnering closely with Product Managers and Regional Marketing Managers to position products, support market readiness and drive adoption of new and existing capabilities. You will work cross-functionally with Marketing Delivery, Sales (Front Office) and regional teams across North America, EMEA and APAC, helping to translate product strategy into effective market propositions and commercial outcomes.

This newly created global role operates across multiple time zones and requires strong collaboration across functions, regions and stakeholder groups. You will work in a complex environment with strict regulatory, client and commercial expectations, helping to ensure that products are positioned effectively, supported by the right market activity and optimised throughout their lifecycle.

A role you will love

In this role, you will define how our products are positioned and communicated across the Employee Share Plans business. As a strategic partner to Product Managers, you will translate product strategy and capabilities into clear market segmentation, differentiated propositions and compelling messaging for corporate clients and plan participants.

You will ensure that product narratives and core collateral remain relevant, accurate and consistent across markets. Where there is a clear commercial or customer need, you will work with Marketing Delivery and regional teams to initiate targeted campaigns and engagement activity that build awareness, support adoption and strengthen product performance.

Working closely with Product Managers, Sales and regional teams, you will bring customer, competitor and market insight into product planning and prioritisation. You will help ensure that existing and new products are appropriately positioned throughout their lifecycle—not only at launch—and that client-facing teams have the information and tools needed to communicate their value confidently.

Key responsibilities:

• Defining and evolving the positioning, value propositions and messaging for products across the global Employee Share Plans portfolio.
• Partnering with Product Managers to translate product strategy, capabilities and roadmap developments into clear market narratives and commercial propositions.
• Assessing market, client and participant needs to identify where targeted campaigns, communications or adoption initiatives would add value, and initiating these with Marketing Delivery and regional teams.
• Ensuring core product collateral, digital content, training materials and bid content remain accurate, relevant and consistent, with clear ownership and proportionate governance.
• Supporting the market readiness and launch of new products and major enhancements through appropriate positioning, enablement and go-to-market activity.
• Equipping Front Office and regional teams with concise messaging, playbooks and product materials that enable effective client conversations.
• Bringing customer feedback, competitive intelligence and market insight into product strategy, positioning and roadmap discussions.
• Supporting participant engagement through clear, compliant and relevant education and communications.
• Monitoring product awareness, adoption and market performance, using insights to recommend targeted improvements.
• Establishing consistent product naming and portfolio narratives where this improves clarity for clients, participants and internal teams.

What will you bring to the role?

We are looking for a Senior Product Marketing Manager with:

• Proven experience in Product Marketing, ideally within financial services, fintech or SaaS.
• Strong financial product experience and understanding of regulated environments.
• Experience developing go-to-market strategies, positioning and product launches.
• Proven ability to partner with Product Managers across the product lifecycle.
• Experience developing B2B and B2C messaging and propositions.
• Strong communication and cross-functional collaboration skills across global teams.
  

Other key skills you will bring to the role:

• Strong financial analysis, forecasting and Excel skills.
• Excellent communication and stakeholder management skills.
• Strong organisation, attention to detail and ability to meet deadlines.
• Collaborative, proactive approach with a focus on continuous improvement.

Rewards designed for you

• Flexible work to help you find the best balance between work and lifestyle.
• Health and wellbeing rewards that can be tailored to support you and your family.
• Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.  
• Extra rewards ranging from recognition awards, and team get togethers, to helping you invest in your future.
• And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.