Senior Product Marketing Manager
- Salary
- $130K–$160K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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About the Role
A construction technology SaaS company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will work across Product, Sales, Customer Success, and Marketing to clarify the value of complex products and support adoption across multiple markets.
What You'll Do
Own positioning and messaging across customer segments, buyer personas, and regions.
Build the product marketing function, including its strategy, playbooks, and operating processes.
Lead go-to-market planning and execution for product, partner, and feature launches.
Create and manage sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo materials, and coach teams on active deals.
Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
Design AI-supported workflows for competitive monitoring, research synthesis, content drafting, and enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss findings, and market signals into actionable insights.
Develop customer evidence and advocacy programs, and advise regional marketing managers on messaging.
What We're Looking For
Five to eight years of B2B SaaS product marketing experience, including experience supporting businesses with established revenue and fast-paced sales cycles.
Experience contributing within established product marketing teams and building the function from scratch at multiple technology organizations.
Experience managing multi-region product marketing and developing positioning across segments, personas, and geographies.
A self-directed, adaptable cross-functional collaborator who can translate between Product, Sales, and Marketing.
Construction technology, proptech, or experience marketing to technical or field-based buyers is an advantage.
Familiarity with construction project management platforms, AI and machine learning tools, CRM platforms, and marketing automation.
A bachelor's degree or equivalent in marketing or a related field.
Willingness to travel two to three times per quarter.
Compensation & Benefits
Base salary is $130,000 to $160,000 annually. Visa sponsorship is not available.
Location
Hybrid, based in Austin, Texas, United States, with three days per week in the office.