Senior Product Marketing Manager

About the Role

Build and lead product marketing for a B2B SaaS company serving the construction sector. You will shape how customers across multiple markets understand and adopt complex products, partnering closely with Product, Sales, Customer Success, and Marketing.

What You'll Do

• Own positioning and messaging across customer segments, buyer personas, and geographies.

• Establish the product marketing function, including its playbook, processes, and priorities.

• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.

• Develop sales enablement materials, including battlecards, competitive guidance, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.

• Partner with cross-functional leaders to improve product discovery and adoption.

• Design AI-enabled workflows for competitive monitoring, customer research, content development, and sales enablement.

• Lead positioning and messaging strategy for a website rebuild.

• Turn customer interviews, win/loss findings, and market signals into actionable insights.

• Build customer evidence and advocacy programs, and advise regional marketing managers on messaging.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including work with established businesses and fast-paced sales cycles.

• Experience building product marketing capabilities from the ground up and operating independently in an evolving environment.

• Experience managing multi-region marketing work and developing positioning across segments, personas, and geographies.

• A track record of translating between Product, Sales, and Marketing and leading end-to-end launches.

• Familiarity with construction technology or proptech and technical or field-based buyers is a plus.

• Experience with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation is useful.

• A bachelor's degree or equivalent in marketing or a related field.

Compensation & Benefits

Base salary is $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Hybrid role based in Austin, Texas, with three days per week in the office and travel two to three times per quarter.