Senior Product Marketing Manager

Who we are

Help us shape the future of photography!

At Capture One we provide photographers with the most powerful tools to capture, edit and collaborate and bring their visions to life. We're uncompromising about image quality, speed and reliability. Capture One consistently gives photographers the best tethered workflow in the industry, making it intuitive and efficient, unparalleled image quality, true-to-life color processing, and precise editing and flexible collaboration tools letting you work from anywhere and with anyone.

Can you imagine seeing your software being used for a huge photoshoot fashion cover, famous athletic brands, actors, famous singers photo shootings or even brands that you love and use every day? Our love of imaging translates into empowering our ever-growing community of over 250,000 photographers around the world.

Yeah, that's Capture One, that's who we are. Cool, huh.

The role

At Capture One, Product Marketing sits at the center of the business. Our team is small, and we're responsible for bridging Product, Marketing, and Business Development. With this team you'll own Go-To-Market for releases, craft our positioning, partner with specialized teams on high-impact campaigns, keep GTM stakeholders enabled and aligned, and define post-launch measurement.
It's a small team, so expect real autonomy and regular field time with customers.

You’ll join a team alongside our Senior Product Marketing Manager and Technical Content Creator, reporting to the Head of Product Marketing.

Your first major project: Education

Education is one of our major strategic initiatives for 2027.

Photographers learn their craft in universities, art schools and media program — and the tools they're taught on tend to become the tools they use for their whole careers. That opportunity is largely untapped for us, and changing it is your first big project.

The strategy and GTM plan are a build from scratch for you, but we have a large pool of insights, established connections with institutions and coworkers who have been working on this project to help you get started. You’ll focus on understanding how photography programs adopt software, positioning us for institutions, enabling the educators who teach our software, and designing the path from student in a classroom to professional in their own studio.

Education already has people from across the company behind it, and we expect you to take the lead once you’re up to speed, without formal authority over the teams involved.

While education is the first major project, it is not the whole job. You’ll work with the other product marketers in the team to optimize our launch operations, our product line-up, success metrics and pricing.

What you will do

• Own Go-To-Market for Education end to end - strategy, positioning, launch, enablement and measurement

• Partner with our Senior Product Marketing Manager on Go-To-Market for software releases and product launches, bringing the education angle into both

• Collaborate with GTM teams on campaign strategy and content

• Define launch metrics and partner with Customer Lifecycle Management and Data teams on post-launch analysis

• Lead cross-departmental projects, bringing specialist teams together around a shared plan

• Conduct market, customer and competitor research, with support from our User Experience and Product teams

• Provide input on the product roadmap in partnership with Product and Engineering

• Travel internationally to meet clients, attend trade shows and represent Capture One

• Become an expert with Capture One and stay up to date on the latest features

What we are looking for

• 3+ years of proven experience as a Product Marketing Manager, within the software or edtech industry

• Experience building a go-to-market from the ground up, and comfort working through ambiguity

• Comfortable making decisions independently

• Ability to build strong cross-team relationships and lead work across departments without direct authority

• Self-driven and self-motivated

• Able to travel approximately 20–30 days per year within the US, UK and EU

• Excellent English, both written and verbally

Nice to have

• Experience marketing to the education sector

• Creative software/photo industry experience

• A personal interest in photography

• Lifecycle marketing experience

• Additional major European languages

Why you will like it at Capture One

Our Company Values make Capture One special.

• Win as one team: Make things happen together. Working together is when the magic really happens.

• Empower photographers: Letting image makers work less and create more. We want photographers to do more of what they love, whether that's on or off set.

• Embrace diversity: Different cultures, languages, and passions thriving under one roof. We are an equal opportunity employer; we welcome diversity and are committed to creating an inclusive environment for all employees.

• Take ownership: Use your expertise and feel good doing it. Being from Copenhagen, Denmark, we're all about the Scandinavian mindset. Take initiative. Be autonomous. Feel like you own your craft. And feel satisfied doing it.

And there is more...

• Top notch hardware equipment, and the possibility to borrow photography gears

• Network with industry professionals, join our mentor program and spend time with our photo experts A vibrant and social work culture, full of events to attend and bond with the team

• Plenty of flexibility to keep your work and life in balance - paid vacation, private health insurance, mental health and physical wellbeing support

• Commuting benefits (bike leasing and public transportation discounts)

• Snacks, coffee, drinks and fruits at the office to help you get going!

Join us in our exciting journey.