- Salary
- £53K–£62K
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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Senior Product Marketing Manager (Retention) - Glasgow
We’re looking for a Senior Product Marketing Manager to build and launch the propositions that keep our patients supported, engaged and with us for longer. Your goal is simple: increase patient retention and lifetime value. You’ll own new retention and growth propositions end to end, such as subscriptions, rewards programmes and maintenance programmes.
You’ll build the business case and take each one through to launch. You’ll also shape how they’re positioned, communicated and brought to patients, then keep optimising them so they deliver real results for patients and for the business.
Reporting to our Head of Product Marketing, this is a senior individual-contributor role where you’ll own a focused set of propositions. Day to day, you’ll work with our marketing and growth teams, alongside product delivery, clinical and operations colleagues. You’ll have a modern data and marketing stack to work with, including BigQuery, product analytics and Braze. We actively encourage using AI tools to move faster from insight to action.
The Job
On a day-to-day basis, you'll be involved in the following:
Shape growth and retention propositions
We’re looking for a Senior Product Marketing Manager to build and launch the propositions that keep our patients supported, engaged and with us for longer. Your goal is simple: increase patient retention and lifetime value. You’ll own new retention and growth propositions end to end, such as subscriptions, rewards programmes and maintenance programmes.
You’ll build the business case and take each one through to launch. You’ll also shape how they’re positioned, communicated and brought to patients, then keep optimising them so they deliver real results for patients and for the business.
Reporting to our Head of Product Marketing, this is a senior individual-contributor role where you’ll own a focused set of propositions. Day to day, you’ll work with our marketing and growth teams, alongside product delivery, clinical and operations colleagues. You’ll have a modern data and marketing stack to work with, including BigQuery, product analytics and Braze. We actively encourage using AI tools to move faster from insight to action.
The Job
On a day-to-day basis, you'll be involved in the following:
Shape growth and retention propositions
- Turn patient insight, behavioural data and competitor intelligence into compelling service propositions that help patients stay retained, supported and on track across their weight loss journey.
- Define who each proposition is for, the patient problem it solves, and how it should be positioned and messaged.
Build the case
Ideally, we're looking for someone with the following:
Essential:
• Experience in product marketing, proposition management or growth product roles in a D2C/eCommerce, subscription, healthtech or regulated consumer business.
• A track record of taking propositions or features from idea through launch and optimisation, ideally more than once.
• Strong project management: you can run multiple workstreams, manage dependencies and keep launches on track.
• A test-and-learn mindset: comfortable using data and KPIs to shape decisions and iterate quickly.
• A proactive approach and able to ruthlessly prioritise your work according to impact
• Excellent communication and collaboration skills: you adapt your style to different audiences and bring stakeholders with you without formal authority.
• A commercial mindset and data-driven approach to testing and experimentation• Genuine curiosity about our patient experience and what could help keep them engaged and retained over the long term.
Desirable:
• Previous experience of commercial, retention or lifetime value modelling, pricing or working within unit economics.
• Experience launching retention, loyalty or lifecycle programmes.
• Familiarity with healthcare advertising regulation (ASA/CAP, MHRA, GPhC).
• Confidence using AI tools to speed up analysis, planning and execution.
The Perks
And in joining Phlo, you'll receive a competitive package designed to support your wellbeing, development and success, including:
Interested? Please apply now.
Closing date for applications is 22nd November 2026. Please note that the advert may close early, depending on application volume.
The Logistics
We’re headquartered in the Onyx building on Bothwell St in Glasgow City Centre and have a hybrid working model to support a blend of in person and remote working. The Marketing team spends at least two days a week working in the Glasgow office and we would expect the same for this role.
About Phlo
Phlo is ranked 13th in the Sunday Times 100 Tech 2026, recognising it as one of the UK's fastest-growing technology companies. At Phlo, we're redefining modern healthcare - combining innovation, compassion and technology, putting patients at the heart of everything we do.
Our mission is to help people across the UK take control of their health by making access to care simpler, faster and more personal.
We’re a team of professionals who share the same values - collaboration, curiosity and a genuine drive to make a difference. It’s that shared purpose that makes Phlo a rewarding place to work and one where great ideas turn into meaningful impact.
It’s an incredibly exciting time for Phlo as we scale up rapidly. By joining the team, you will have an opportunity to grow our company and enhance our products from day one.
For more information about Phlo’s services please visit www.phloclinic.co.uk, www.wearephlo.com or check out our socials and Trustpilot reviews!
To deliver great service to Phlo’s patients we're building a company that’s reflective of their diversity. We’re an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.
- Size the opportunity and assess viability for each proposition: expected uptake, impact on retention and lifetime value, costs and pricing approach.
- Work with our finance and data partners to model the commercial uplift and agree clear success metrics and KPIs before launch.
- Design test-and-learn plans, from pilots and A/B tests through to phased roll-outs, with clear decision points to scale, iterate or stop.
- Roll out each initiative, feeding into product roadmaps and go-to-market plans with the proposition, target patients, positioning and key messages.
- Monitor patient demand and uptake closely, gathering feedback and data to understand what's working and why.
- Own performance after launch, tracking uptake, retention and lifetime value, and iterating on the proposition, pricing and patient experience to continuously optimise results.
- Act as the connector between Marketing, Growth, Product, Engineering, Clinical and Operations, translating each proposition into a plan every team can build against.
- Brief and support Clinical, Patient Care and PR teams ahead of launches, and make sure everything we take to market is clinically governed and compliant.
- A focused set of retention and growth propositions taken from idea to launch, each with clear goals and measurable results.
- Measurable improvements in patient retention and lifetime value from the programmes you own.
- A strong test-and-learn rhythm, with clear evidence behind every decision to scale, change or stop.
Ideally, we're looking for someone with the following:
Essential:
• Experience in product marketing, proposition management or growth product roles in a D2C/eCommerce, subscription, healthtech or regulated consumer business.
• A track record of taking propositions or features from idea through launch and optimisation, ideally more than once.
• Strong project management: you can run multiple workstreams, manage dependencies and keep launches on track.
• A test-and-learn mindset: comfortable using data and KPIs to shape decisions and iterate quickly.
• A proactive approach and able to ruthlessly prioritise your work according to impact
• Excellent communication and collaboration skills: you adapt your style to different audiences and bring stakeholders with you without formal authority.
• A commercial mindset and data-driven approach to testing and experimentation• Genuine curiosity about our patient experience and what could help keep them engaged and retained over the long term.
Desirable:
• Previous experience of commercial, retention or lifetime value modelling, pricing or working within unit economics.
• Experience launching retention, loyalty or lifecycle programmes.
• Familiarity with healthcare advertising regulation (ASA/CAP, MHRA, GPhC).
• Confidence using AI tools to speed up analysis, planning and execution.
The Perks
And in joining Phlo, you'll receive a competitive package designed to support your wellbeing, development and success, including:
- Salary between £53,000 and £62,000 depending on experience
- Opportunity to work with a Modern Data Stack and evolve analytics with AI capabilities
- Regular collaboration with other teams in the business (marketing, commercial, finance, product, engineering, operations and clinical) to shape and enhance our services
- Company Bonus Scheme: up to 10% depending on performance
- 33 days annual leave (inclusive of 8 bank holidays)
- An extra day of annual leave for every complete year of service, up to 5 extra days
- An extra day off for your birthday to prolong the celebrations
- Pension scheme: 5% employer contribution
- Private Medical Insurance via Vitality
- Bereavement Leave policy covering family, friends, pets and miscarriage
- Enhanced Maternity, Paternity and Adoption Pay after 1 year of service
- Charity Day to support a cause that's important to you
- Dependant Leave to take care of the people who rely on you
- Duvet Days to rest and reset
- Fertility Leave to support your journey to parenthood
- Pawternity Leave to welcome a new pet
- Menopause Leave to support employees
- 20% Staff Discount on Phlo Clinic products
- 8 x free professional counselling sessions to support your mental health
- Perkbox membership for discounts and points
- £500 Employee Referral Scheme
- Hybrid working, casual dress code and a great culture
Interested? Please apply now.
Closing date for applications is 22nd November 2026. Please note that the advert may close early, depending on application volume.
The Logistics
We’re headquartered in the Onyx building on Bothwell St in Glasgow City Centre and have a hybrid working model to support a blend of in person and remote working. The Marketing team spends at least two days a week working in the Glasgow office and we would expect the same for this role.
About Phlo
Phlo is ranked 13th in the Sunday Times 100 Tech 2026, recognising it as one of the UK's fastest-growing technology companies. At Phlo, we're redefining modern healthcare - combining innovation, compassion and technology, putting patients at the heart of everything we do.
Our mission is to help people across the UK take control of their health by making access to care simpler, faster and more personal.
We’re a team of professionals who share the same values - collaboration, curiosity and a genuine drive to make a difference. It’s that shared purpose that makes Phlo a rewarding place to work and one where great ideas turn into meaningful impact.
It’s an incredibly exciting time for Phlo as we scale up rapidly. By joining the team, you will have an opportunity to grow our company and enhance our products from day one.
For more information about Phlo’s services please visit www.phloclinic.co.uk, www.wearephlo.com or check out our socials and Trustpilot reviews!
To deliver great service to Phlo’s patients we're building a company that’s reflective of their diversity. We’re an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.
