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Senior Product Marketing Specialist

AcheMarketing
Salary
$75K–$90K
Hiring from
United States
Work type
Hybrid
Posted
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POSITION: Senior Product Marketing Specialist
REPORTS TO: SVP, Communications & Marketing
ACHE is a hybrid work environment, requiring 2 days per week in our Chicago loop office and as such, only Chicago area based candidates will be considered.
PURPOSE
The purpose of this job is to serve our members, customers and co-workers and to effectively promote ACHE programs, products and services in support of our mission to advance our members and healthcare leadership excellence.
SUMMARY
The Senior Product Marketing Specialist develops and executes integrated marketing communications to promote ACHE Learn’s education and professional development portfolio and the Fellow of the American College of Healthcare Executives (FACHE) credential. Partnering with ACHE Learn and cross-functional teams, this role translates product priorities and audience needs into compelling messaging, targeted campaigns, and engaging customer journeys that drive awareness, enrollment, participation, revenue, and credential attainment.
This role combines product marketing expertise with hands-on marketing automation, audience segmentation, and data-driven campaign optimization. Experience with Salesforce Marketing Cloud is essential, along with an understanding of professional development, credentialing, and the needs of healthcare leaders.
JOB FUNCTIONS
  1. Product Marketing and Strategy 35% of Time
    1. Develop and execute marketing plans for ACHE Learn’s education, professional development, and learning products, as well as the FACHE credential.
    2. Partner with the ACHE Learn team to understand product offerings, business objectives, audience needs, and value propositions.
    3. Translate product benefits into compelling, audience-focused messaging that demonstrates relevance to healthcare executives and emerging leaders.
    4. Develop targeted messaging that increases awareness, enrollment, program participation, repeat engagement, and progress toward FACHE credential attainment.
    5. Support go-to-market planning, audience segmentation, positioning, and promotional strategies that advance ACHE Learn’s business goals and ACHE’s mission.
  2. Campaign Development and Marketing Automation 35% of Time
    1. Plan and execute integrated campaigns across email, web, digital advertising, social media, and other relevant channels.
    2. Build and deploy segmented, personalized email campaigns and automated customer journeys using Salesforce Marketing Cloud, including Journey Builder.
    3. Manage campaign workflows from audience selection and content development through testing, deployment, and quality assurance, leveraging CRM data and data extensions as appropriate.
    4. Develop lifecycle communications that guide audiences from awareness and consideration to enrollment, learning participation, credential preparation, and continued professional development.
    5. Collaborate with content, creative, digital, and product teams to develop effective campaign assets, landing pages, and calls to action.
    6. Ensure marketing communications align with ACHE’s brand standards, messaging, and organizational priorities.
  3. Performance Analytics and Optimization 15% of Time
    1. Establish and monitor campaign performance measures, including engagement, click-through rates, conversions, course registrations, enrollment, program revenue, repeat participation, and FACHE-related engagement and attainment, as appropriate.
    2. Analyze campaign and audience data to evaluate effectiveness and optimize targeting, messaging, timing, channel mix, and customer journeys.
    3. Conduct A/B testing and apply insights to improve campaign performance, conversion rates, and marketing return on investment.
    4. Prepare performance reports and actionable recommendations for Marketing leadership and ACHE Learn stakeholders.
    5. Identify opportunities to improve marketing automation, audience experiences, campaign efficiency, and measurable business outcomes.
  4. Cross-Functional Collaboration and Execution 15% of Time
    1. Serve as a marketing partner to ACHE Learn, aligning campaign priorities, timelines, deliverables, and performance goals.
    2. Manage multiple initiatives simultaneously, with hands-on execution and changing business needs.
    3. Coordinate with internal teams and external vendors, as needed, to deliver campaigns on time and within budget.
    4. Maintain campaign documentation and contribute to continuous improvement in marketing processes, technology, and reporting.
KNOWLEDGE AND SKILL REQUIREMENTS
  • Bachelor’s degree in marketing, communications, business, or a related field.
  • Minimum of five years of experience in marketing, product marketing, campaign management, or related discipline.
  • Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, audience segmentation, data extensions, email deployment, and marketing automation.
  • Demonstrated ability to develop and execute integrated marketing campaigns tied to measurable business objectives.
  • Strong writing, editing, messaging, and communication skills, with the ability to translate product benefits into compelling value propositions.
  • Experience analyzing campaign performance, conducting A/B testing, and using data to improve engagement and conversion.
  • Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
  • Excellent collaboration and relationship-building skills, sound judgment, attention to detail, and the ability to work independently.
  • Must be organized and detail oriented.
  • Must have good time management and organizational skills.
OTHER REQUIREMENTS
  • Must possess sound judgment, discretion and a high degree of professionalism.
  • Ability to think creatively.
  • Must have regular and predictable attendance.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. In addition, percentages allocated to job functions are subject to change at the supervisor’s discretion. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor; subject to reasonable accommodation.
COMPENSATION
This is an exempt role, paid on a bi-weekly basis. We anticipate filling this position in a salary range of $75,000 - $90,000 annually.
This salary range represents ACHE’s good faith estimate of the possible compensation offer for this role at the time of posting. The compensation offered will take the following into consideration: education, relevant experience, certifications, organizational budget, and market estimates for the role.
WHAT WE OFFER
In this full-time position, the incumbent will be eligible for a wide range of benefits and resources including health plans (medical, dental, vision), short- and long-term disability plans, group life insurance, 401(k) plan – including employer matching and discretionary contribution, annual incentive plan, 10 paid holidays, paid sick time and paid time off (PTO).
EEOC
ACHE is an Equal Opportunity Employer.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please direct your inquiries to hr-recruitment@ache.org.

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