- Salary
- $86.3K–$118.7K
- Hiring from
- United States
- Work type
- Remote
- Posted
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Become a part of our caring community
Become a part of our caring community and help us put health first.CenterWell Pharmacy is focused on making it easier for people to access, manage, and stay on track with their medications. Our CenterWell B2B Marketing team supports that mission by developing marketing programs and sales enablement solutions that educate, engage, and strengthen relationships with healthcare providers, business partners, and other key stakeholders.
The Senior Professional, CenterWell B2B Marketing plays a critical role in developing and executing provider and partner facing marketing strategies that drive awareness, engagement, referrals, and business growth. This role requires strong collaboration, strategic thinking, and the ability to translate complex pharmacy services and capabilities into compelling marketing programs that support CenterWell Pharmacy's business objectives.
Become a part of our caring community and help us put health first.
CenterWell Pharmacy is focused on making it easier for people to access, manage, and stay on track with their medications. Our CenterWell B2B Marketing team supports that mission by developing marketing programs and sales enablement solutions that educate, engage, and strengthen relationships with healthcare providers, business partners, and other key stakeholders.
The Senior Professional, CenterWell B2B Marketing plays a critical role in developing and executing provider and partner facing marketing strategies that drive awareness, engagement, referrals, and business growth. This role requires strong collaboration, strategic thinking, and the ability to translate complex pharmacy services and capabilities into compelling marketing programs that support CenterWell Pharmacy's business objectives.
Key Responsibilities
- Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives.
- Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications that support awareness, engagement, referral growth, and business development.
- Create and manage collateral, presentations, toolkits, digital content, videos, case studies, and other marketing assets.
- Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners to bring marketing initiatives to market.
- Plan and execute targeted campaigns across channels including email, paid media, webinars, events, conferences, and field activations.
- Apply customer insights, market trends, and performance data to continuously improve marketing effectiveness.
- Partner with analytics teams to define KPIs, evaluate results, and communicate business impact.
- Build strong relationships with internal stakeholders and external partners to support strategic business goals.
Use your skills to make an impact
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience.
- 3+ years of progressive marketing experience, with demonstrated experience in B2B, healthcare, pharmacy, regulated industries, or similarly complex business environments preferred.
- Demonstrated experience developing and executing marketing strategies and initiatives that support business objectives, growth, customer engagement, or market expansion.
- Experience partnering with sales, business development, account management, or other client-facing teams to develop marketing strategies, materials, and solutions that support business goals.
- Exceptional written and verbal communication skills, including demonstrated ability to translate complex information into clear, compelling messaging, presentations, and executive-level storytelling.
- Strong project and program management skills, with demonstrated ability to manage multiple concurrent priorities, timelines, deliverables, and stakeholders in a fast-paced environment.
- Proven ability to build effective cross-functional partnerships and collaborate with stakeholders across marketing, sales, business development, product, operations, and other business functions.
Preferred Qualifications
- Experience in pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing.
- Understanding of provider, payer, PBM, pharmaceutical manufacturer, or other healthcare audiences.
- Familiarity with healthcare marketing regulations and compliance review processes.
- Experience with CRM, marketing automation, sales enablement, or analytics platforms.
- Experience managing agency relationships, vendors, or marketing budgets.
Additional Information
- This position operates on Eastern Standard Time hours.
- This position may require travel 1-2 times a year.
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
